Ministry of Education
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Dr Sunita Kumar

vidwan id: 117159
Female

Associate Professor, School of Business and Management
Christ University

Orchid Icon 0000-0002-0628-1873 Google Scholar Icon 55925408400 Researcher Icon Q-6783-2017 Google Scholar Icon UZJoZg0AAAAJ

Expertise

  • Business

Publications

Total Articles 50
Books 0
Proceedings 0

Publications

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Scopus

Citations 45
h-index 4

CrossRef

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Citations 17
h-index 3
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Professional Recognition

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Community & Membership

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Academy of Marketing Science

2022
fellow

Bio

Branding, Social Media Marketing, Neuro Marketing and Advertising

Personal Details

  • Female
  • Associate Professor , Christ University
  • Bannerghatta Road Bangalore
P.hd
Magadh University 2016
Associate Professor May 2010 – Present
Christ University | School of Business and Management

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Co-Authors (4)

Anubha

Dr Anubha Srivastava

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Scholarly Work

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Scholarly Publications

Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews

Open Access
Article
International Journal of Management and Sustainability. Year: 2023. Volume: 12 , Issue: 1 , Pages: 1-12 .
Authors: Rawat K.;Kumar S.
DOI 10.18488/11.v12i1.3247
1

Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective

Open Access
Book Chapter
Year: 2023. Volume: 335 , Pages: 231-266 .
Authors: Kumar S.;Khanna S.;Ghosh N.;Kumar S.O.D.
DOI 10.1007/978-981-19-8296-5_10
6

Strengthening Supply Chain Management Through Technology

Open Access
Book Chapter
Year: 2023. Pages: 15-38 .
Authors: Sridharan A.;Kumar S.
DOI 10.4018/978-1-6684-7455-6.ch002

The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention

Open Access
Article
International Journal of Business and Emerging Markets. Year: 2023. Volume: 16 , Issue: 1 , Pages: 89-106 .
Authors: Kumar S.;Nair P.;Sridharan A.
DOI 10.1504/IJBEM.2024.135102
2

Students’ Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers

Open Access
Article
Year: 2023. Volume: 16 , Issue: 9 , Pages: 43-60 .
Authors: Kumar S.;Janardhanan A.K.;Khanna S.;William R.M.;Saha S.
DOI 10.17010/pijom/2023/v16i9/173166
4

The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising

Open Access
article
Year: 2022. Volume: 5 , Pages: 238 .
Authors: Sunita kumar , Shivi khanna

A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type

Open Access
Article
Academic Journal of Interdisciplinary Studies. Year: 2022. Volume: 11 , Issue: 6 , Pages: 313-323 .
Authors: Rawat K.;Kumar S.
DOI 10.36941/ajis-2022-0170
1

Learn, unlearn, and relearn: A step towards bringing resilience in business organizations in the post-COVID-19 regime

Open Access
Book Chapter
Year: 2022. Pages: 155-181 .
Authors: Ghosh N.;Srivastava A.;Kumar S.;Gnanaraj D.
DOI 10.4018/978-1-6684-4358-3.ch007