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Dr Sivaraman Manoharan

vidwan id: 115374
Male

Associate Professor, Department of Management Studies and Research Centre
BMS College of Engineering

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 6
h-index 1

CrossRef

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Citations 1
h-index 1
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Professional Recognition

2012

Faculty of the Year

IFIM Business School , Bangalore

Community & Membership

2020

BOE VTU MBA Board (2019-2020)

Member
2019

Doctoral Committee Member (Presidency University)

External Expert
2019

Doctoral Committee (DSCE)

External Expert
2020

Doctoral Committee (SIT, Tumkur)

External Expert

Bangalore Management Association (BMA)

2015
Member

Bio

Marketing, Brand Management, Sales Management, Consumer Behaviour, Retail Management, Product Management

Personal Details

  • Male
  • Associate Professor , BMS College of Engineering
  • BMS College of Engineering Bangalore
Ph.D
Other Institute 2013
MBA
Other Institute 1997
Associate Professor Oct 2013 – Present
BMS College of Engineering | Department of Management Studies and Research Centre
Associate Professor May 2012 – Oct 2013
INSTITUTE OF FINANCE AND INTERNATIONAL MANAGEMENT
Assistant Professor May 2008 – Apr 2012
INSTITUTE OF FINANCE AND INTERNATIONAL MANAGEMENT
Senior Lecturer Jan 2007 – May 2008
PES UNIVERSITY, BANGLORE | Department of MBA

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Co-Authors (2)

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Dr K R Jayasimha

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Scholarly Work

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The Effect of Organizational Climate on Employee Motivation-A Study of Public Sector Banks in Bangalore

University Visvesvaraya Technological University
Year 2017
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Scholarly Publications

Health Care Startups in India

Open Access
book chapter
Authors: Dr.S.Manoharan, Rachana Pujar

Online Versus Offline Price Expectations of Indian Consumers.

Open Access
article
Authors: Dr.Rajendra Nargundkar, Dr.S.Manoharan

Visualising 'Brand Sachin' Beyond His Retirement: An Application of CBBE Model

Open Access
article
Authors: Dr.S.Manoharan, Dr.S.John Manohar

Future of IPL- The Image Makeover Challenge: A critical analysis using CBBE Pyramid

Open Access
article
Authors: Dr.S.Manoharan, Dr.S.John Manohar

The battle of private and national brands: Strategies to win a losing battle against the private brands in India

Open Access
article
Authors: Dr.S.Manoharan, Dr.A.Shivakanth Shetty

Logistics Competency through Muda Elimination- The Toyota Way

Open Access
article
Authors: Dr.S.Manoharan, Dr.Rajendra Nargundkar

Unconventional Branding in 21st Century - The Kingfisher Way

Open Access
book chapter
Authors: Dr.S.Manoharan, Goswami

India as an IT Destination- A Place Branding Approach

Open Access
article
Authors: Dr.S.Manoharan, Dr.Rajendra Nargundkar