Dr Arundhati Bhattacharyya
vidwan id: 106002
Assistant Professor, Marketing
Indian Institute of Management Udaipur
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- Management
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Bio
Consumer Behaviour (Specifically Consumer Trust and Loyalty Under Uncertain/Ambiguous/Liminal Conditions); Radical Technology Effects On Consumer Perceptions; Advertising and Promotions; Branding; Consumer Culture; Subsistence Markets; Critical Theory and Qualitative Research Methods
Personal Details
- Female
- Assistant Professor , Indian Institute of Management Udaipur
- Indian Institute of Management Udaipur
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