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Dr Dhananjay Bapat

vidwan id: 103282
Male

Assistant Professor, Marketing
Indian Institute of Management Raipur

Expertise

  • Business, Finance

Publications

Total Articles 29
Books 0
Proceedings 0

Publications

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Scopus

Citations 474
h-index 13

CrossRef

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Citations 272
h-index 10
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Bio

Digital Banking, Financial Services Marketing, Brand Management

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Raipur
  • Indian Institute of Management Raipur, Atal Nagar
Ph.D
Sardar Patel University 2007
Assistant Professor Jan 2017 – Present
Indian Institute of Management Raipur | Marketing

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Scholarly Work

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Scholarly Publications

Profitability drivers for Indian banks: a dynamic panel data analysis

Open Access
Article

Exploring advertising as an antecedent to brand experience dimensions: an experimental study

Open Access
Article

Exploring the antecedents of loyalty in the context of multi-channel banking

Open Access
Article

Impact of brand familiarity on brands experience dimensions for financial services brands

Open Access
Article

Linking strategic orientation with performance: Implication for Indian banks

Open Access
Article

An analysis of financial inclusion initiatives at Odisha Gramya Bank

Open Access
Article

Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty

Open Access
Article

Assessment of business strategy: implication for Indian banks

Open Access
Article