Dr Ramendra Singh
vidwan id: 102369
Associate Professor, Marketing
Indian Institute of Management Calcutta
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- Management
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Bio
Customer orientation, salesperson’s performance, buyer-seller relationships, marketing to bottom-of-pyramid
Personal Details
- Male
- Associate Professor , Indian Institute of Management Calcutta
- Indian Institute of Management Calcutta, Diamond Harbour Road, Joka
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Co-Authors (388)
Anant National University
Indian Institute of Technology Indore
Indian Institute of Management Calcutta
Jawaharlal Nehru University
Indian Institute of Science Bangalore
University of Delhi
Indian Institute of Science Bangalore
N/A
Indian Institute of Science Bangalore
Jawaharlal Nehru Centre for Advanced Scientific Research, Banaglore
Indian Institute of Management Ahmedabad
Sikkim Manipal University, Gangtok
Indian Institute of Technology Delhi
Banaras Hindu University
Kalinga Institute of Industrial Technology, Bhubaneswar
Chitkara University, Punjab
Indian Institute of Technology Bombay
Indian Institute of Technology Delhi
Indian Institute of Technology Hyderabad
Jawaharlal Nehru University
Vellore Institute of Technology, Vellore
M S Ramaiah Institute of Technology, Bangalore
Jawaharlal Nehru University
Indian Institute of Management Bangalore
Indian Institute of Science Bangalore
Jamia Millia Islamia
National Institute of Technology Rourkela
Indian Institute of Science Bangalore
Indian Institute of Management Ahmedabad
Charotar University of Science and Technology
N/A
Prof Gangasalam Arthanareeswaran
National Institute of Technology Tiruchirappalli
Chitkara University, Punjab
Indian Institute of Science Bangalore
Indian Institute of Management Ahmedabad
Indian Institute of Management Kozhikode
Indian Institute of Management, Visakhapatnam
Indian Institute of Management Bangalore
Indian Institute of Science Education and Research(IISER), Berhampur
Jawaharlal Nehru University
Indian Institute of Science Bangalore
Indian Institute of Information Technology Design and Manufacturing, Kancheepuram
Indian Institute of Management Kozhikode
Charotar University of Science and Technology
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
Indian Institute of Management Calcutta
JYOTHI ENGINEERING COLLEGE, CHERUTHURUTHY
Cochin University of Science and Technology
National Institute of Technology Rourkela
Aliah University, Kolkata
Prof Balaganapathi Devarakonda
University of Delhi
Indian Institute of Science Bangalore
Central University of Rajasthan
National Institute of Technology Kurukshetra
Jadavpur University
Indian Institute of Technology Kharagpur
National Institute of Technology Rourkela
National Institute of Advanced Studies
Indian Institute of Management Calcutta
Indian Statistical Institute, Kolkata
National Institute of Technology Karnataka
Indian Institute of Technology, Tirupati
Indian Institute of Technology Delhi
Indian Institute of Technology Delhi
Indian Institute of Technology Kharagpur
Kerala Agricultural University, Thrissur
Indian Institute of Technology Bombay
Indian Institute of Technology Hyderabad
Indian Statistical Institute, Kolkata
Indian Institute of Technology Hyderabad
Jadavpur University
Jawaharlal Nehru University
Charotar University of Science and Technology
Indian Institute of Science Bangalore
University of Delhi
Vellore Institute of Technology, Vellore
Indian Institute of Technology Hyderabad
Charotar University of Science and Technology
Indian Institute of Science Bangalore
University of Petroleum and Energy Studies, Dehradun
Indian Institute of Management, Bodhgaya
Indian Institute of Technology Delhi
Post Graduate Institute of Medical Sciences
Indian Statistical Institute, Kolkata
Delhi Technological University
Indian Institute of Science Bangalore
Jadavpur University
Indian Institute of Management Bangalore
O P Jindal Global University
Indian Institute of Management Jammu
Indian Institute of Science Education and Research(IISER), Thiruvanthpuram
Indian Institute of Technology Indore
Tata Institute of Social Sciences
Indian Institute of Technology Bombay
Indian Institute of Technology Madras
Indian Institute of Technology Bombay
Indian Institute of Technology Bombay
Jawaharlal Nehru University
Indian Institute of Technology Delhi
Jamia Millia Islamia
Srinivas University
Mahatma Gandhi University of Medical Sciences and Technology, Jaipur
P.S.R.Engineering College
Indian Institute of Technology Delhi
Indian Institute of Technology Delhi
Indian Institute of Technology Kharagpur
Indian Institute of Management Calcutta
University of Delhi
Indian Institute of Technology Jammu
Aligarh Muslim University
Indian Institute of Management Jammu
Indian Institute of Technology Guwahati
Indian Institute of Technology Delhi
Tata Institute of Social Sciences
Vellore Institute of Technology, Vellore
Indian Institute of Technology Madras
AGRA COLLEGE, AGRA
S.V. National Institute of Technology
Indian Institute of Science Bangalore
Indian Institute of Management Bangalore
Dr B R Ambedkar National Institute of Technology, Jalandhar
Indian Institute of Technology Bombay
Indian Institute of Technology Madras
Indian Institute of Technology Madras
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M S Ramaiah University of Applied Sciences
Indian Institute of Management Bangalore
Indian Institute of Science Bangalore
D Y Patil College of Engineering and Technology
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INFLIBNET
Indian Institute of Science Education and Research(IISER), Mohali
Calcutta University
Indian Institute of Technology Kharagpur
Indian Institute of Technology Kharagpur
Karunya Institute of Technology and Sciences, Coimbatore
Tata Institute of Social Sciences
Indian Institute of Technology Delhi
Dr Nagasimha Balakrishna Kanagal
Indian Institute of Management Bangalore
Gauhati University
Charotar University of Science and Technology
South Asian University
Dr B R Ambedkar National Institute of Technology, Jalandhar
Indian Institute of Management Ahmedabad
Indian Institute of Management Kozhikode
University of Mysore
Tata Institute of Social Sciences
University of Delhi
Institute of Public Enterprises
Indian Institute of Technology Roorkee
Indian Institute of Science Bangalore
Indian Institute of Management Kozhikode
Dr. B. R. Ambedkar University, Delhi
Indian Institute of Management Kashipur
Indian Institute of Science Bangalore
Indian Institute of Science Bangalore
Indian Institute of Technology Bombay
Tata Institute of Social Sciences
Indian Institute of Technology Bombay
Reva University, Bangalore
Indian Institute of Science Bangalore
N/A
Prof Manoj Prasad FNA, JC Bose Fellow
University of Delhi
Swami Keshwanand Institute of Technology, Management & Gramothan, Jaipur
Indian Institute of Technology Madras
Indian Institute of Technology Madras
Satyabama University
Indian Institute of Technology Madras
Indian Institute of Technology Delhi
Indian Institute of Technology Patna
Jadavpur University
Indian Institute of Technology Bombay
Institute of Chemical Technology, Mumbai
Indian Institute of Technology Hyderabad
Centurion University of Technology and Management
Jawaharlal Nehru University
Indian Institute of Science Bangalore
Indian Institute of Management Lucknow
Indian Institute of Science Bangalore
Indian Institute of Management Ahmedabad
Aligarh Muslim University
Charotar University of Science and Technology
Bharath Institute of Higher Education & Research
Indian Institute of Management Calcutta
Indian Institute of Technology Hyderabad
Indraprastha Institute of Information Technology Delhi (IIIT Delhi)
Indian Institute of Technology Madras
Indian Institute of Technology Madras
Manonmaniam Sundaranar University
Coimbatore Institute of Technology
Indian Institute of Technology Madras
Indian Institute of Technology Bombay
Indian Institute of Technology Kharagpur
Tata Institute of Social Sciences
South Asian University
National Institute of Technology Durgapur
University of Petroleum and Energy Studies, Dehradun
Thapar Institute of Engineering & Technology
Indian Institute of Technology (BHU), Varanasi
Indian Institute of Management Calcutta
Mahatma Gandhi University
Indian Institute of Technology Kharagpur
Indian Institute of Science Bangalore
Indian Institute of Science Bangalore
Indian Institute of Science Education and Research(IISER), Mohali
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Visva-Bharati University
Jaypee University of Information Technology, Waknaghat
National Institute of Technology Tiruchirappalli
Jawaharlal Nehru University
Jawaharlal Nehru University
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Indian Institute of Technology Kharagpur
Indian Institute of Technology Madras
Indian Institute of Technology, Tirupati
Birla Global University
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Christ University
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Pandit Deendayal Energy University, Gandhinagar
University of Hyderabad
BML Munjal University, Gurgaon
Birla Institute of Technology and Science
Arunai Engineering College
Indian Institute of Information Technology, Allahabad
PSG College of Technology
Vellore Institute of Technology, Vellore
Pt. Dwarka Prasad Mishra Indian Institute of Information Technology Design & Manufacturing
Jawaharlal Nehru University
Sri Padmavati Mahila Visvavidyalayam (Women's University)
Indian Institute of Technology Delhi
Indian Institute of Technology Madras
Vellore Institute of Technology, Vellore
Indian Institute of Science Bangalore
Christ University
Indian Institute of Management Lucknow
University of Hyderabad
Jawaharlal Nehru Centre for Advanced Scientific Research, Banaglore
Entrepreneurship Development Institute of India
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Indian Institute of Management Tiruchirapalli
Christ University
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Prof Kanchugarakoppal S Rangappa
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Christ University
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Indian Institute of Technology Guwahati
BML Munjal University, Gurgaon
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Institute of Chemical Technology, Mumbai
Indian Institute of Technology Bombay
N/A
Indian Institute of Technology Delhi
Central Electrochemical Research Institute
Sikkim Manipal University, Gangtok
Indian Institute of Space Science and Technology
National Institute of Technology Rourkela
Christ University
Christ University
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South Asian University
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S.V. National Institute of Technology
South Asian University
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Jamia Hamdard
Indian Institute of Science Bangalore
Indian Institute of Technology Guwahati
Indian Institute of Technology Madras
Indian Institute of Technology (Indian School of Mines), Dhanbad
Manonmaniam Sundaranar University
Prof Sengottayan Senthil-Nathan
Manonmaniam Sundaranar University
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Banaras Hindu University
The National Institute of Engineering, Mysuru
National Institute of Technology Rourkela
Indian Institute of Technology Kharagpur
Indian Institute of Technology Guwahati
Jadavpur University
Indian Institute of Technology Madras
Indian Institute of Technology (BHU), Varanasi
National Institute of Technology Calicut
Indian Institute of Technology Kharagpur
Centurion University of Technology and Management
Amity University, Gwalior
Indian Institute of Technology Bombay
Assam University
Indian Institute of Science Bangalore
Bhaikaka University, Karamsad
Indian Institute of Technology Kharagpur
National Bureau of Agricultural Insect Resources
University of Madras
Centurion University of Technology and Management
Bennett University, Greater Noida
Vellore Institute of Technology, Vellore
BLDE (Deemed to be University), Vijayapura
Avinashilingam Institute for Home Science and Higher Education Women
Indian Institute of Technology Hyderabad
Indian Institute of Science Education and Research(IISER), Mohali
Indian Institute of Technology Madras
Indian Institute of Engineering Science & Technology, Shibpur (formerly Bengal Engineering & Science University)
Indian Institute of Management Ahmedabad
Indian Institute of Science Education and Research(IISER), Kolkata
National Institute of Technology Durgapur
Dayananda Sagar College of Engineering, BANGALORE
Indian Institute of Technology Delhi
Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai
Indian Institute of Science Bangalore
The National Institute of Engineering, Mysuru
Indian Institute of Technology Hyderabad
Post Graduate Institute of Medical Sciences
Indian Statistical Institute, Kolkata
University of Hyderabad
Indian Institute of Management Indore
NICMAR University
Indian Institute of Management Ahmedabad
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
Jawaharlal Nehru Centre for Advanced Scientific Research, Banaglore
Mahatma Gandhi University
Institute of Physics (IOP),Bhubaneswar
National Institute of Technology Rourkela
Indian Institute of Technology Guwahati
Birla Institute of Technology and Science
Indian Institute of Management Tiruchirapalli
Siddaganga Institute of Technology, TUMKUR
Indian Institute of Science Bangalore
Indian Institute of Science Bangalore
Indian Institute of Science Bangalore
Institute of Economic Growth
Indian Institute of Science Bangalore
Indian Institute of Management Ahmedabad
University of Delhi
Vellore Institute of Technology, Vellore
National Institute of Technology Tiruchirappalli
Charotar University of Science and Technology
Indian Institute of Management Ahmedabad
Indian Institute of Science Bangalore
Indian Institute of Technology Bombay
Indian Institute of Technology Madras
Koneru Lakshmaiah Education Foundation, Guntur
Jawaharlal Nehru Centre for Advanced Scientific Research, Banaglore
Indian Institute of Management, Bodhgaya
Christ University
Jamia Hamdard
Jamia Hamdard
Indian Institute of Management Tiruchirapalli
Jawaharlal Nehru University
Jamia Millia Islamia
Scholarly Work
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Scholarly Publications
‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
Open AccessEmotion regulation – natural reward strategy linkage and its impact on sales performance: the mediating impact of salesmanship skills
Open AccessDigital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICT
Open AccessA Study on Exploring the Factors Influencing Celebrity Endorsement Credibility
Open Access
10.1177/0972150917713537
11
18
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Open Access
10.1177/0972150918794974
66
106