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Dr Shamindra Nath Sanyal

vidwan id: 303738
Male

Associate Professor, Management
Bennett University, Greater Noida

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 117
h-index 6

CrossRef

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Citations 140
h-index 7
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Professional Recognition

2019

Best Professor in Marketing Management, 2019

Academy of Management Professionals (AMP), Hyderabad, India

Community & Membership

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The Association for Consumer Research, USA

2022
Individual

Centre for Education Growth and Research (CEGR), New Delhi

2019
Life

Calcutta Management Association

2012
Individual

Bio

Consumer Behavior, Brand Management, Marketing Innovation and Online Marketing, Cross-cultural Marketing

Personal Details

  • Male
  • Associate Professor , Bennett University, Greater Noida
  • Bennett University, Plot Nos 8-11, TechZone 2, Greater Noida
PhD
Other Institute 2015
Associate Professor Jan 2021 – Present
Bennett University, Greater Noida | Management

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Co-Authors (7)

Ramendra

Dr Ramendra Singh

Indian Institute of Management Calcutta

Rudra

Dr Rudra Rameshwar

Thapar Institute of Engineering & Technology

Soumik

Mr Soumik Das

Institute of Engineering and Management 300

Shamindra Nath

Prof Shamindra Nath Sanyal

Bennett University, Greater Noida

Subhadip

Prof Subhadip Roy

Indian Institute of Management Ahmedabad

Sharma

Ms Sharma Yukti

Indian Institute of Management Tiruchirapalli

Scholarly Work

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Organizational Commitment in School Education Sector: An Exploratory Study

University University of Engineering & Management. Kolkata, India
Year 2022

Determinants of Luxury Fashion Goods Consumption - A Study of Young Indian Consumers

University Amity University, Noida
Year 2020
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Scholarly Publications

Organisational commitment of working women: The role optimisation

Open Access
article

Intention to Purchase Online Luxury Watches Among Indian Consumers in the New Normal Mode

Open Access
book chapter
Authors: Soumik Das ., Rabin Mazumder ., Shamindra Nath Sanyal .,

Exploration of medical tourism in the post-pandemic era: An implication

Open Access
conference paper
Authors: Shamindra Nath Sanyal, Prabal Chakraborty

Women in Information Technology: How Organizationally Committed They Are

Open Access
book chapter

Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness

Open Access
Article

Positioning of private label brands of men’s apparel against national brands

Open Access
journal-article

Strategic corporate social responsibility, capabilities, and opportunities: Empirical substantiation and futuristic implications

Open Access
Article

Antecedents and consequences of organizational commitment in school education sector

Open Access
Article