Expertise

  • Public Health and Hospital Administrations

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 596
h-index 8

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Citations 360
h-index 6
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Bio

Electronic Word-of-Mouth, Digital Marketing, Management Education, Higher Education

Personal Details

  • Male
  • Indian Institute of Management, Ahmedabad, Gujarat
Ph.D
Other Institute 2008
Associate Professor Apr 2019 – Apr 2023
Indian Institute of Management Ahmedabad | Marketing

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Co-Authors (4)

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Scholarly Work

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Scholarly Publications

“Who Are My Customers?”: The Case of Social Marketing a Social Entrepreneurship Venture in India

Open Access
Article

A More Relevant MBA: The Role of Across-the-Curriculum Delivery of Intercompetency Coursework in Aligning the Required Curriculum With Required Managerial Competencies

Open Access
Article

Technique to harmonize Booking.com's dual rating systems

Open Access
Article

Special Issue on the Internationalization of Higher Education: Introduction

Open Access
Editorial

How Faculty Members Develop Views on Internationalization: The Case of a Top-Ranked Indian Business School

Open Access
Article

Do product reviews really reduce search costs?

Open Access
Article

From valence to emotions: Exploring the distribution of emotions in online product reviews

Open Access
Article
Authors: Ullah, Rahat;Amblee, Naveen;Kim, Wonjoon;Lee, Hyunjong

The impact of eWOM density on sales of travel insurance

Open Access
Article