Expertise
- Public Health and Hospital Administrations
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8
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Citations
360
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6
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Bio
Electronic Word-of-Mouth, Digital Marketing, Management Education, Higher Education
Personal Details
- Male
- Indian Institute of Management, Ahmedabad, Gujarat
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Indian Institute of Management Kozhikode
Indian Institute of Management Kozhikode
Indian Institute of Management Kozhikode
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Scholarly Publications
The impact of cleanliness on customer perceptions of security in hostels: A WOM-based approach
Open AccessValue proposition and social proof in online deals: An exploratory study of Groupon.com
Open AccessThe heterogeneous effect of WOM on product sales: Why the effect of WOM valence is mixed?
Open AccessHarnessing the influence of social proof in online shopping: The effect of electronic word of mouth on sales of digital microproducts
Open Access
10.2753/JEC1086-4415160205
193
313