Ministry of Education
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Dr Alka Sharma

vidwan id: 101116
Female

Professor, The Business School
Jammu University

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Expertise

  • Management

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 15
h-index 2

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

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Bio

Marketing

Personal Details

  • Female
  • Professor , Jammu University
  • University of Jammu, Baba Saheb Ambedkar Road, Jammu Tawi
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Professor Aug 1992 – Present
Jammu University | The Business School

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Scholarly Work

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Scholarly Publications

Technology in fashion retail: exploring the nexus of in-store technology, customer experience, and store image

Open Access
Article
Year: 2025. Volume: 35 , Issue: 3 , Pages: 313-333 .
Authors: Sharma A.;Johar V.;Bhatt K.
DOI 10.1080/09593969.2024.2399551
1

Marketing Strategies in Nanomaterials for Sensor Applications: Bridging Lab to Market

Open Access
Review
Global Challenges. Year: 2025. Volume: 9 , Issue: 5 .
Authors: Singh A.;Ahmed E.;Rather M.D.;Sundararajan A.;Sharma A.;Choudhary F.S.;Sundramoorthy A.K.;Dixit S.;Vatin N.I.;Arya S.
DOI 10.1002/gch2.202400294
5

Unraveling the viral phenomenon: insights from social media content analysis on streaming over-the-top platforms

Open Access
Article
Year: 2024.
Authors: Katoch M.;Sharma A.
DOI 10.1108/GKMC-11-2023-0462
1

Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator

Open Access
Article
Journal of Marketing Communications. Year: 2024.
Authors: Kumar A.;Sharma A.
DOI 10.1080/13527266.2024.2371832
1

Does visual merchandising affect response behaviour? Role of atmospheric cues in online retailing

Open Access
Article
International Journal of Electronic Marketing and Retailing. Year: 2022. Volume: 13 , Issue: 4 , Pages: 466-489 .
Authors: Choudhary F.S.;Sharma A.
DOI 10.1504/IJEMR.2022.125591
2

Exploring antecedents of electronic word-of-mouth in tourism: A case of Tripadvisor

Open Access
Book Chapter
Year: 2022. Pages: 322-336 .
Authors: Choudhary F.S.;Sharma A.
2

Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet

Open Access
Book Chapter
Year: 2022. Pages: 1117-1134 .
Authors: Gupta M.;Sharma A.
DOI 10.4018/9781668462874.ch060
3

Delivering a Superior Customer Experience for creating Brand Associations in Smartphones

Open Access
article
Year: 2019.
Authors: Sharma, A.