Ministry of Education
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Dr Alka Sharma

vidwan id: 101116
Female

Professor, The Business School
Jammu University

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Expertise

  • Management

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 15
h-index 2

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

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Bio

Marketing

Personal Details

  • Female
  • Professor , Jammu University
  • University of Jammu, Baba Saheb Ambedkar Road, Jammu Tawi
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Professor Aug 1992 – Present
Jammu University | The Business School

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Co-Authors (3)

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Ms Farah Choudhary

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Scholarly Work

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Scholarly Publications

Enhancing Consumer Engagement and Value Sharing through FaceBook Fanpage Usage Generates Brand Trust: A Case of E - Wallets

Open Access
article
Year: 2019.
Authors: Sharma, A.

Investigating the Influence of Brand Experience and Customer Experientia Values on Building Brand Resonance

Open Access
article
Year: 2019.
Authors: Sharma, A.

Cause Related Marketing and Customer Value: The Role of Service Quality and Perceived Risk as Mediators

Open Access
article
Year: 2018.
Authors: Sharma, A.