Dr Sreelata Jonnalagedda
vidwan id: 100087
Associate Professor, Marketing
Indian Institute of Management Bangalore
Expertise
- Management
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Scopus
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6
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125
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5
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Bio
Structuring the price of innovative durable products, and understanding how bundles, retail prices and assortment choices influence consumer perceptions
Personal Details
- Female
- Associate Professor , Indian Institute of Management Bangalore
- Indian Institute of Management, Bannerghatta Road
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Co-Authors (4)
Indian Institute of Management Calcutta
Indian Institute of Management Bangalore
Indian Institute of Management Tiruchirapalli
Indian Institute of Management Calcutta
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