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Dr Jayaseelan Rathinaswamy

vidwan id: 98382
Male

Assistant Professor, Department of Visual Communication and Electronic Media
PSG College of Arts and Science

Expertise

  • Humanities, Multidisciplinary

Publications

Total Articles 66
Books 0
Proceedings 0

Publications

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Scopus

Citations 9
h-index 1

CrossRef

CrossRef Icon
Citations 6
h-index 2
Google Scholar

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Professional Recognition

2012

Best Paper Award (International Conference)

ICEG-2012

Community & Membership

2019

PhD Doctoral Committee

External Committee Member (University Nominee)
2019

PhD Doctoral Committee

External Committee Member (University Nominee)

Academic Lecture Audit

2025
Expert for the Conduct of Academic Lecture Audit

Mahendra Arts and Science College, Tiruchengode - Salem Main Rd, Kalipatti, Tamil Nadu 63

2023
Board of Studies Member (Subject Expert)

Asian Science Bulletin

2022
Editorial Board Member

PSG College of Arts and Science

2022
Board of Studies Member

Universal Journal of Social Sciences and Humanities

2021
Editorial Board Member

Psychology of Popular Media (Web of Science)

2021
Reviewer (ID: ACK-8021-2022)

IMPACT : International Journal of Research in Humanities, Arts and Literature (IMPACT : IJ

2020
Editorial Board Member

Common Ground Research Networks

2020
Reviewer

Board of Studies at VLB Janakiammal College of Arts and Science

2018
Chairman

Board of Studies at VLB Janakiammal College of Arts and Science

2017
Chairman

Bio

Media Advocacy, New Media, Health Communication, Broadcast Media, Print Media

Personal Details

  • Male
  • Assistant Professor , PSG College of Arts and Science
  • Mahakavi Nagar 1st Cross East, Irugur (PO)
NET
Other Institute 2022
Ph.D
PSG College of Arts and Science 2016
M.A Communciation
PSG College of Arts and Science 2006
B.A. English Literature
PSG College of Arts and Science 2004
Assistant Professor Dec 2018 – Present
PSG College of Arts and Science | Department of Visual Communication and Electronic Media
Head Jul 2017 – Dec 2018
VLB College of arts and science
Assistant Professor May 2016 – Mar 2017
Hindusthan College of Arts and Science
Research Fellow Sep 2012 – Apr 2016
PSG College of Arts and Science

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Head of the Department

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Principal

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Co-Authors (4)

Boobalakrishnan

Dr Boobalakrishnan N

Central University of Tamil Nadu

Brindha

Ms Brindha D

PSG College of Arts and Science

Chithra Lekshmi

Chithra Lekshmi K S

PSG College of Arts and Science

Prasanth

Dr Prasanth Koothoor

Karunya Institute of Technology and Sciences, Coimbatore

Scholarly Work

A study on the influence of Social Media on Academic Performance on College studies in Coimbatore

Funding Agency: ICSSR

Co- PI

200,000

2018 - 2019

Completed
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Machine Learning Based Prediction of Student Satisfaction with ICT in Educational Institutions

Vaishnavi Karthika R
Brindha D
Kadeswaran S
Jayaseelan R.
Engineering and Technology Patent No. : 202441058779 A Filed : 03-08-2024
Published : 09-08-2024 Published

A Novel Conceptual Framework for Enhancing Social Media Literacy and Combating Fake News.

Sankaranarayanan K B
Jayaseelan R
Kadeswaran S
Prasanth Koothoor
Brindha D
Social Sciences Patent No. : 202341058337 A Filed : 31-08-2023
Published : 08-09-2023 Published

Artificial Intelligence Based Approaches for Fake News Detection in Social Media.

R. Rajagopal
Sankaranarayanan
K B
Kadeswaran S
Brindha D
Jayaseelan R.
Engineering and Technology Patent No. : 202341052784 Filed : 07-08-2023
Published : 01-09-2023 Published

Scholarly Publications

Challenging Stereotype: A feminist Perspective on the Tamil Cinema “Magalir Mattum” (1994)

Open Access
book chapter
Authors: Chithra Lekshmi K. S, Jayaseelan R, Kadeswaran S.

Revolutionizing Social Media Marketing: A Study on the Role of Artificial Intelligence in Social Media Marketing Strategies with Special Reference to Influencer Marketing

Open Access
article
Authors: Chithra Lekshmi K. S, Jayaseelan R, Kadeswaran S.

Post-humanism and Cyborg Manifesto

Open Access
other
Authors: Jayaseelan R

Psychological Dynamics of Influencer Marketing on Consumer Decision-Making: An Exploratory Study.

Open Access
article
Authors: Chithra Lekshmi K. S, Jayaseelan R, Kadeswaran S.

The Power of Crafting Influence: Decoding the Landscape of Social Media and Influencer Marketing

Open Access
book chapter
Authors: Jayaseelan R, Kadeswaran S, Chithra Lekshmi K. S.

Brand Communication: Essentials for Success

Open Access
book chapter
Authors: Jayaseelan R, Kadeswaran S, Chithra Lekshmi K. S.

Investigating Online Game Addiction: An In-Depth Analysis of Design Elements through the Player Engagement Model

Open Access
article
Authors: Berlin Sachu, Kadeswaran S, Jayaseelan R.

Effect of Social Comparison on Self-Esteem and Academic Performance in College Students: Intrapersonal Communication

Open Access
article
Authors: Berlin Sachu, Kadeswaran S, Jayaseelan R.