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Prof Saumya Singh

vidwan id: 97687
Female

Professor, Department of Management Studies and Industrial Engineering
Indian Institute of Technology (Indian School of Mines), Dhanbad

Expertise

  • Management

Publications

Total Articles 68
Books 0
Proceedings 0

Publications

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Scopus

Citations 1103
h-index 18

CrossRef

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Citations 793
h-index 15
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Bio

Marketing and Entrepreneurship

Personal Details

  • Female
  • Professor , Indian Institute of Technology (Indian School of Mines), Dhanbad
  • Indian Institute of Technology (Indian School of Mines) Dhanbad
PhD
VBS Purvanchal University 2001
Professor Apr 2021 – Present
Indian Institute of Technology (Indian School of Mines), Dhanbad | Department of Management Studies and Industrial Engineering
Associate Professor Oct 2009 – Apr 2021
Indian Institute of Technology (Indian School of Mines), Dhanbad
Assistant Professor Sep 2006 – Oct 2009
Indian Institute of Technology (Indian School of Mines), Dhanbad

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Co-Authors (11)

Abhaya Ranjan

Dr Abhaya Ranjan Srivastava

Associate Professor

Bibhas

Prof Bibhas Chandra

Indian Institute of Technology (Indian School of Mines), Dhanbad

Chandra Prakash

Dr Chandra Prakash Garg

University of Petroleum and Energy Studies, Dehradun

Deepak

Dr Deepak Jaiswal

SIDDHARTH UNIVERSITY, KAPILVASTU

Himanshu

Prof Himanshu Gupta

Indian Institute of Technology (Indian School of Mines), Dhanbad

Pradipta

Dr Pradipta Patra

Indian Institute of Management, Sirmaur

Gautam

Mr Gautam Shandilya

Birla Institute of Technology

Ritika

Dr Ritika Singh

Central Scientific Instruments Organization

Shrawan Kumar

Dr Shrawan Kumar Trivedi

Rajiv Gandhi Institute of Petroleum Technology, Rae Bareli

Sourav

Dr Sourav Mondal

Indian Institute of Management Jammu

Scholarly Work

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Scholarly Publications

Social media in contemporary marketing: YouTube advertising for the guerrillas

Open Access
Article

Strategic analysis of website design - an exploratory study of viewers' expectations

Open Access
Article

Place impact on price sensitivity

Open Access
Article
Authors: Shrivastva A.;Pare S.;Singh S.
2

E-commerce embracement by micro, small and medium enterprises - Expediting the economic development

Open Access
Article

Achieving retention through human resource information system: Developing a framework

Open Access
Conference Paper
Authors: Pandey P.;Singh S.;Pathak P.

Devising retention strategy for front-end employees in retail: An application of analytic hierarchy process

Open Access
Article

Modern management lessons from Ramayana

Open Access
Article
Authors: Pathak P.;Singh S.;Anshul A.
3

Social media in managing political advertising: A study of India

Open Access
Article