Prof Mrinalini Pandey
vidwan id: 97628
Associate Professor, Department of Management Studies and Industrial Engineering
Indian Institute of Technology (Indian School of Mines), Dhanbad
Expertise
- Management
Publications
Publications
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Scopus
h-index
7
CrossRef
Citations
122
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7
Google Scholar
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Professional Recognition
Aparajita Award for her contribution towards women empowerment in Jharkhand
Prabhat KhabarBest Research Paper award paper titled "Emotional Contents In Television Advertisements Of Automobile Sector And Its Effect On Indian Consumers And Brand Sustainability" which was co-authored by Dr S. Jerath
3rd International Conference on Sustainability and Management Strategy (ICSMS-2014) organized by IMTThe Best Case Award for her case titled "Dilemma: To be or not to be" in Vishleshana. Cash prize of Rs. 20, 000/-and certificate
P E S Institute of Technology, BangaloreProf. Sourya Pattnaik Memorial Best Paper Award for her paper on “Celebrity Endorsements: An Effective Communications Tool for Emerging Marketing Scenario” Cash prize of Rs. 10, 000/-and certificate
International Conference on “Marketing in Emerging Markets: Icon-M’09”, held at Rourkela Institute oAparajita Award for contribution towards women empowerment
Prabhat KhabarCommunity & Membership
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Indian Association of Women’s Studies
Academy of Indian Social Sciences
Indian Science Congress
National HRD Network
Bio
Management: Marketing and HRM
Personal Details
- Female
- Associate Professor , Indian Institute of Technology (Indian School of Mines), Dhanbad
- Indian Institute of Technology (Indian School of Mines) Dhanbad
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Co-Authors (7)
Institute of Public Enterprises
Bharathiar University
Haldia Institute of Technology 103
AYYA NADAR JANAKI AMMAL COLLEGE
Kannur University
O P Jindal Global University
Scholarly Work
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“A Study of Effect of Advertising on Consumers’ Acceptance Level of IPTV in India”
“A Study of impact and acceptability of Augmented Reality Advertising on Indian Consumers’
“A Study of Awareness & Impact of Effective Marketing Initiatives of Yoga and Ayurveda in Indian Urban Market”
"Study of Emotional Response of Consumer towards Indian Television Advertisements of Automobile Sector"
“Impact of Organizational Politics on Employees’ Job Satisfaction in Institutes of Higher Learning in India."
“A Comparative Study on Work-Life Balance of Women Employees in select Public and Private Sector Organizations in India."
“A Study of Advertisements Using 9-Ending Prices on Consumers’ Perception and Buying Behavior”
INFLUENCE OF INTEREST GROUPS LOBBYING IN INDIA: A STUDY OF FOSSIL FUELS SECTOR
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