Ministry of Education
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Dr Krishna Kishore S V

vidwan id: 97067
Male

Assistant Professor, School of Business and Management
Christ University

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Expertise

  • Management

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 77
h-index 3

CrossRef

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Citations 29
h-index 1
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Professional Recognition

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Bio

Management, Marketing

Personal Details

  • Male
  • Assistant Professor , Christ University
  • CHRIST UNIVERSITY FACULTY OF ENGINEERING, Bengaluru, Karnataka, India
Ph.D
Other Institute 2015
Assistant Professor May 2018 – Present
Christ University | School of Business and Management

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Scholarly Work

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Scholarly Publications

Influence of advertisement’s controversial element and emotional appeal on customer intention to buy

Open Access
Article
International Journal of Business and Globalisation. Year: 2025. Volume: 39 , Issue: 3-4 , Pages: 415-441 .
Authors: Kiran P.;Banerjee J.;Vasudevan M.;Kishore S.V.K.
DOI 10.1504/IJBG.2025.144861

Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image

Open Access
Article
International Journal of Management and Sustainability. Year: 2024. Volume: 13 , Issue: 2 , Pages: 404-422 .
Authors: Modi S.;Balaji V.;Mathew S.;Kishore K.
DOI 10.18488/11.v13i2.3763

Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry

Open Access
Book Chapter
Year: 2024. Pages: 53-70 .
Authors: Banerjee J.;Kiran P.;Vasudevan M.;Krishna Kishore S.V.

Experimental Investigation of Salt Hydrate Phase-Change Material (Shape-Stabilized) Applied to a Solar Collector

Open Access
Article
Year: 2024. Volume: 2024 , Pages: 189-195 .
Authors: Kannakumar K.;Manikandan P.;Girimurugan R.;Sahoo D.K.;Krishna Kishore S.V.;Rasagopal P.
DOI 10.1007/978-3-031-63909-8_26

Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children

Open Access
Article
Cleaner and Responsible Consumption. Year: 2023. Volume: 9 .
Authors: Banerjee J.;Moorthy V.;Kiran P.;Krishna Kishore S.V.;Ekiz E.;Chatterjee R.
DOI 10.1016/j.clrc.2023.100111
3

Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore

Open Access
Conference Paper
Year: 2022. Pages: 187-213 .
Authors: Krishna Kishore S.V.;Kiran P.;Banerjee J.;Vasudevan M.
DOI 10.1007/978-981-16-7818-9_11
1 4

Post pandemic school reluctance – Do children require attention, support, and intervention?

Open Access
Letter
Asian Journal of Psychiatry. Year: 2022. Volume: 67 .
Authors: Banerjee J.;M V.;S V K.K.;Kiran P.
DOI 10.1016/j.ajp.2021.102940

Investigating Factors in Quality of Work-life in Indian Garment Industry at Bangalore

Open Access
Article
Year: 2022. Volume: 40 , Issue: 3 , Pages: 109-128 .
Authors: Krishna Kishore S.V.;Banerjee J.;Kiran P.;Moorthy V.