Ministry of Education
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Dr Pon Meenakshi P

vidwan id: 96454
Female

Professor,
Nehru College of Management

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Expertise

  • Management

Publications

Total Articles 66
Books 0
Proceedings 0

Publications

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Scopus

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Professional Recognition

2021

Best Senior Faculty Award

Novel Research Academy

Community & Membership

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International Institute of Organized Research

2021
Life Membership

Bio

Marketing

Personal Details

  • Female
  • Professor , Nehru College of Management
  • Nehru Gardens, Thirumalayampalayam, Coimbatore
MPhil
Alagappa University 2018
Ph.D
Other Institute 2014
MBA
Other Institute 1999
BBA
Other Institute 1997
Professor Jun 2023 – Present
Nehru College of Management
Associate Professor May 2018 – —
S N R Sons College | School of Management
Professor Jul 2022 – Mar 2023
Sri Krishna College of Engineering and Technology | Department of Master of Business Administration
Associate Professor Jun 2008 – May 2018
Anna University
Lecturer Nov 2006 – Jun 2008
Sri Krishna Arts and Science College
Assistant Professor Jun 2006 – Oct 2006
Angappa College of Arts and Science
Lecturer Jun 2001 – Aug 2002
E.M.G. YADAVA WOMEN'S COLLEGE
Lecturer Jan 2000 – Apr 2001
MANGAYARKARASI ARTS & SCIENCE COLLEGE FOR WOMEN

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Scholarly Work

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Credit card Fraud detection in ecommerce system using HTM-CA algorithm Machine learning

Controller General of Patent Designs & Trade Marks
Engineering and Technology Patent No. : PCT// Filed : 09-09-2021
Published : 17-09-2021 Published

Scholarly Publications

International Business

Open Access
book
Year: 2024. Volume: 1 .
Authors: Dr.P.Pon Meenakshi, Dr.D.Brinda Rubini

Prioritization of technology initiatives to achieve digital transformation maturity

Open Access
article
Year: 2023.
Authors: Dr. P Pon Meenakshi , Sivagnana Bharathi. S, Dr.K.Prabhakaran, Dr.T.Thirunavukkarasu, Siva Karthikeyan Krishnan

An Investigation On The Relative Significance Of Micro And Small And Medium-Sized Enterprises In Terms Of Economic Self-Reliance

Open Access
conference paper
Year: 2023. Volume: 2 , Pages: 344-351 .
Authors: R.Saravanan., Dr. M. Chithirai Selvan

Synthesis Methods - Product Feature Prioritization Frameworks in Startups using PRISMA

Open Access
article
Year: 2023. Volume: 11, No.3 (2023) .
Authors: Dr. P Pon Meenakshi, Mrs. Mehta Vani Joghee

Digital First startups strategy used to streaming success in India

Open Access
article
Year: 2023. Volume: 4, No.6 (2023) .
Authors: Dr. P. Pon Meenakshi, Dr. K. Gunasundari, Dr. V. Suresh Kumar, Dr. N. Shreejaa

Trends and innovations in Rural Market: An Indian Perspective

Open Access
conference proceedings
Year: 2023.
Authors: Dr.P.Pon Meenakshi Mr.S.R.Sathyanarayanan

Ott platforms’ and its influence on viewers Behavioural

Open Access
article
Year: 2023. Volume: No.2, (December, 2023) .
Authors: Dr. P. Pon Meenakshi Dr. R.Suriakala Ms. Seema Dr. Ramya

Impact of Psychological Flexibility on LMX (Leader Member Exchange)

Open Access
conference proceedings
Year: 2021. Pages: 97-104 .
Authors: A.Saranya,Dr.Pon Meenakshi P, V.Vaishnavi