Ministry of Education
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Dr Pooja jain

vidwan id: 96106
Female

Associate Professor, Department of Commerce
Christ University

Orchid Icon 0000-0003-1523-8460 Google Scholar Icon 57215002007

Expertise

  • Business, Finance

Publications

Total Articles 12
Books 0
Proceedings 0

Publications

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Scopus

Citations 8
h-index 1

CrossRef

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

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Indian Commerce Association

2019
Lifelong

Bio

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Personal Details

  • Female
  • Associate Professor , Christ University
  • Hosur road
Ph.D
Christ University 2018
Associate Professor Jun 2009 – Present
Christ University | Department of Commerce

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Scholarly Work

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Scholarly Publications

The Art of Appealing Customer Attitude by Dint of Neuro-Advertising

Open Access
Book Chapter
Year: 2025. Pages: 325-344 .
Authors: Arora H.;Jain P.
1

Can Social Sensitization and Sustainability Literacy Go Hand in Hand? Investigating Through an Innovative Holistic Learning Module for Management Graduates

Open Access
Article
Management and Labour Studies. Year: 2025.
Authors: Ahuja Y.;Jain P.
DOI 10.1177/0258042X251346572

Uni Style Image – a savvy fashion brand poised to stay buoyant

Open Access
Article
Year: 2023. Volume: 13 , Issue: 4 , Pages: 1-26 .
Authors: Ahuja Y.;Jain P.;Gupta P.
DOI 10.1108/EEMCS-12-2022-0537

Work from Home--The New Normal: Prospects, Challenges and Solutions

Open Access
article
Year: 2021.
Authors: Purswani, Geetanjali and Upadhyay, Deepika and Jain, Pooja

IMPACT OF POLICY RATES ON THE SHARE PRICE OF PUBLIC AND PRIVATE SECTOR BANKS IN INDIA.

Open Access
article
Year: 2019.
Authors: Dechacca, KD and Mathachan, Anto and Jain, Pooja

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Open Access
Article
FIIB Business Review. Year: 2019. Volume: 8 , Issue: 4 , Pages: 279-291 .
Authors: Rekha ;Jain P.
DOI 10.1177/2319714519883107
7

Rebranding: Strategies to Internalise the New Brand

Open Access
article
Asian Journal of Research in Business Economics and Management. Year: 2018. Volume: 8 , Pages: 140--149 .
Authors: Jain, Pooja and Sneha, M and Kumar, Nilesh

Building Employability Skills through the Use of Information and Communication Technology

Open Access
article
Year: 2017. Volume: 5 , Pages: 10-18 .
Authors: GEETANJALI PURSWANI, and POOJA JAIN