Expertise

  • Humanities, Multidisciplinary

Publications

Total Articles 47
Books 0
Proceedings 0

Publications

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Scopus

Citations 49
h-index 4

CrossRef

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Citations 34
h-index 3
Google Scholar

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Professional Recognition

2016

Gold Medal for best research (Research day)

SRM University
2019

Editorial Board memebr for SCOPUS indexed journal

ASMJ Academy of Strategic Management Journal
2020

Advanced Certificate In Tableau by Udemy

Udemy
2020

Writing an effective research paper

Udemy Online Platform
2020

Gender & Sexuality: Diversity and Inclusion in workplace

Coursera (University of Pittsburgh)
2020

Learning to teach online

Coursera (University of Sydney)
0

What you need to know about COVID-19?

Coursera (Osmosis.org)
2020

Marketing in a Digital World

Coursera (Illinois University)

Community & Membership

2017

Audit committee

Audit member
2019

Christ University Commerce Association CUCA

Coordinator of CUCA
2014

KN Higher Secondary School Tamil Nadu

School's Board Member

Indian Commerce Association

2020
Life Time Member

Editorial Member for article reviews

2019
Academy of Strategic Management Journal

Bio

Dr. Anand Shankar Raja M works with the Department of Commerce as an Assistant Professor at Kumaraguru College of Liberal Arts and Science, Coimbatore, Tamil Nadu. Before he was with Christ University, Bangalore, India. He holds a Ph.D. in Commerce from SRM University (SRM Institute of Science and Technology) Chennai, Tamil Nadu. His area of focus is on mystery shopping and mystery shoppers’ profession. His doctoral dissertation was on enhancing job satisfaction through motivation and Emotional

Personal Details

  • Male
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Other Institute 2018
MBA (Masters In Business Administration)
Bharathiar University 2014
Assistant Professor May 2017 – May 2023
Christ University | Department of Commerce
Research Fellow Jun 2014 – May 2017
S R M Institute of Science & Technology, Chennai | COMMERCE

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Organisation (0)

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Co-Authors (5)

Amaravathi

Dr Amaravathi M

PSG College of Arts and Science

Angayarkanni

Dr Angayarkanni R

S R M Institute of Science & Technology, Chennai

Tamilarasi

Prof Tamilarasi S

S R M Institute of Science & Technology, Chennai

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Dr TOMY K KALLARAKAL

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Scholarly Work

Learning Organsiation Model for HEI

Funding Agency: Christ University

Co-Investigator

900,000

2018 - Ongoing

Ongoing
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Scholarly Publications

Planned fashion obsolescence in the light of supply chain uncertainty

Open Access
Article
Authors: Philip R.S.;Anian A.M.;Raja A.S.M.
6

Planned Fashion Obsolescence In the Light of Supply Chain Uncertainty

Open Access
article
Authors: Reena Susan Philip, Aswathi Mary Anian, Anand Shankar Raja M

A Study on the Logical Relationship Between Purchase Characteristics of Gen Y and Gen Z and Its Impact on Customer Satisfaction Mediated By 4 P’s of Marketing

Open Access
article
Authors: Apurva Muralidhar, Dr Anand Shankar Raja M

“The COVID-19 epidemic” fear and greed in marketing & consumption?

Open Access
other
Authors: Anand Shankar Raja M

Harmonizing Customer Service Through "Mystery Shopping"

Open Access
conference proceedings
Authors: Anand Shankar Raja M

Marketing agility and E-Commerce agility in the light of COVID-19 pandemic: A study with reference to fast fashion brands

Open Access
article

IME DEPARTMENT, INDIAN INSTITUTE OF TECHNOLOGY KANPUR, INDIA, XXIII Annual International Conference of the Society of Operations Management (SOM2019)

Open Access
conference proceedings
Authors: Reena Susan Philip, Aswathi Mary Anian, Dr. Anand Shankar Raja M

Understanding the purchase intention characteristics of Gen Y and Gen Z and introspecting the modern demand variables in fashion industry

Open Access
article
Authors: Apurva Muralidhar and Dr Anand Shankar Raja M