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Ms Mayank Jyotsna Soni

vidwan id: 95540
Female

Assistant Professor, Marketing Management
Indian Institute of Management Ranchi

Expertise

  • Business

Publications

Total Articles 4
Books 0
Proceedings 0

Publications

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Scopus

Citations 18
h-index 2

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Citations 2
h-index 1
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Bio

Marketing, Consumer Behavior, Marketing Research, Marketing Strategy, Advertising and Sales Promotion

Personal Details

  • Female
  • Assistant Professor , Indian Institute of Management Ranchi
  • Marketing, Indian Institute of Management Ranchi
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Assistant Professor May 2017 – Present
Indian Institute of Management Ranchi | Marketing Management

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Co-Authors (3)

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Dr Mousumi Singha Mahapatra

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Titas

Dr Titas Bhattacharjee (Rudra)

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Soumya

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Scholarly Work

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Scholarly Publications

Impression management by Indian female entrepreneurs: Mitigating investor bias in early-stage funding

Open Access
Article
Authors: Vazirani A.;Sarkar S.;Soni M.J.;Bhattacharjee T.;Mahapatra M.S.

Using item response theory in the assessment of the financial well-being scale: an application in Brazil and India

Open Access
Article

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Open Access
Article

An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers

Open Access
Article