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Dr Aditya Shankar Mishra

vidwan id: 95538
Male

Assistant Professor, Marketing Management
Indian Institute of Management Ranchi

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 742
h-index 11

CrossRef

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Citations 73
h-index 5
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Bio

Marketing Management

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Ranchi
  • Department of Marketing Management,Indian Institute of Management Ranchi
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Assistant Professor Oct 2018 – Present
Indian Institute of Management Ranchi | Marketing Management
Assistant Professor Apr 2018 – Present
Indian Institute of Management Ranchi | Marketing Management

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Co-Authors (3)

Subhadip

Prof Subhadip Roy

Indian Institute of Management Ahmedabad

Tanusree

Dr Tanusree Dutta

Indian Institute of Management Ranchi

Tanusree

Dr Tanusree Dutta

Indian Institute of Technology Kharagpur

Scholarly Work

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Scholarly Publications

Evaluating the millennial mothers’ relationship building process with baby care brands across two emerging economies

Open Access
Article

Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision

Open Access
Article

Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets

Open Access
Article

Response to social media influencers: Consumer dispositions as drivers

Open Access
Article

Marketing Schools of Thought and Their Present Day Relevance

Open Access
Article

Emojis: can it reduce post-purchase dissonance?

Open Access
Article

Exploring COBRAs, its antecedents and consequences in the context of banking brands

Open Access
Article

Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology

Open Access
Article
Authors: Bailey A.A.;Pentina I.;Mishra A.S.;Ben Mimoun M.S.