Dr KRISHNAKUMAR K

vidwan id: 95124

Male

Professor, Department of Commerce
Periyar University

0000-0002-4770-1168 Google Scholar Icon

57210982753 Google Scholar Icon

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Expertise

Business

Publications

Total Articles 148

Books 0

Proceedings 0

Publications

Scopus

Citations 3

h-index 1

CrossRef

Citations 1

h-index 1

Google Scholar

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Professional Recognition

2015

Bharat Jyoti Award

Friendship Society

2015

Best Citizens of India

International Publishing House

2016

Best Research Adviser Award

Indian Academic Researchers Association

2017

Best Social Scientist Award

Indian Academic Researchers Association

2019

Leading Educationalist of India Award

Friendship Forum

2019

Bharat Excellence Award

Friendship Forum

2019

Dronacharya Award

Friendship Forum

2020

Excellence in Commerce

Mayas Publications and Emperor Group of Journals

Community & Membership

2023

IQAC

Member

2023

CIQA

Member

2023

Students Grievances Redressal Committee

Member

2022

IPR Cell

Coordinator

2022

IIC

Innovation Ambassador

2022

Innovation and Startup Policy Formulation Committee

Member

2022

online Learning Programme

Coordinator

Indian Academic Researchers Association

2016

Life Member

Indian Accounting Association

2008

Life Member

Bio

Marketing Management , Strategic Management , Entrepreneurship Development , Accounting , Human Resource Management

Personal Details

Male
Professor , Periyar University
Periyar University,

Ph.D

Periyar University 2008

Professor Nov 2004 – Present

Periyar University | Department of Commerce

Related Profiles

Experts (10698+)

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Assistant Professor

Assistant Professor

Assistant Professor

Assistant Professor

Assistant Professor

Mr G V Vigneshwara Swamy

Assistant Professor

Assistant Professor

Assistant Professor

N/A

Assistant Professor

Organisations (163+)

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Dr S Boopathi

Assistant Professor

Dr Subramaniya Bharathy

Associate Professor

Dr S Balamurugan

Assistant Professor (Grade-III)

Prof Ponnusamy Munusamy Anbarasan

Senior Professor

Prof Siddan Anbazhagan

Professor

Professor

Assistant Professor

Assistant Professor

Assistant Professor

Assistant Professor

Co-Authors (4)

Dr Swaminathan Rajangam

Rajah Serfoji Govt. College

Dr M Vasan

National College, Tiruchirappalli - 620 001.

Prof Poonam Syal

National Institute of Technical Teachers Training & Research, Chandigarh

Dr V SELVAM.V

Nehru Arts and Science College, Coimbatore

Scholarly Work

Problems and Prospects of Rural Women Entrepreneurs in Informal Sectors with Reference to Tamilnadu

Funding Agency: ICSSR

Project Director

11,00,000

2020 - Ongoing

Ongoing

Perceptions of Airlines Passengers on Service Quality (A Study with Reference to Domestic Airlines in Tamilnadu)

University Periyar University

Year 2013

Quality of Work Life and Work Life Balance (A Study with Reference to ONGC Cauvery Basin)

University Periyar University

Year 2013

Customers Perception on Electronic Banking Services (A Study with Reference to Commercial Banks in Tamilnadu)

University Periyar University

Year 2015

Impact of TAHDCO Schemes and Empowerment of Scheduled Caste and Scheduled Tribes (A Study with Special Reference to Salem District of Tamilnadu)

University Periyar University

Year 2015

Effectiveness of Television Advertisements on Consumer Purchase Decison (A Study with Reference to Selected Consumer Electronics in Tamilnadu

University Periyar University

Year 2015

Brand Loyalty of Consumer Packaged Food Products (A Study with Reference to Salem District)

University Periyar University

Year 2016

Financial Inclusion Through Micro-finance (A Study on Women Empowerment Through Stree Sakthi Programme with Reference to Bangalore Rural Districts of Karnataka

University Periyar University

Year 2017

Brand Loyalty and Brand Switching Behaviour of Consumers (A Study with Reference to Fast Moving Consumer Goods in Chennai City)

University Periyar University

Year 2017

Modelling of Brand Switching Behaviour (A Study with Reference to Personal Care Products in Salem District)

University Periyar University

Year 2019

Factors Influencing Work Life Balance and Work Life Support – A Pragmatic Approach with Reference to Running Employees Southern Railway, Salem Division.

University Periyar University

Year 2022

Consumer preference and buying pattern in rural markets a study with reference to fast moving consumable goods in villupuram district

University Periyar University

Year 2024

Issues and challenges in event management practices a study with reference to unorganized event management practitioners in salem district

University Periyar University

Year 2025

Aadhaar-integrated Digital Heir Discovery System

Dr.K.Krishnakumar & Dr.R.Rathipriya

Arts and Humanities Patent No. : L-163807/2025 Filed : 27-11-2024

Published : 22-04-2025 Filed

Brand Gap- Nuance for Success of Brand

Dr.K.Krishnakumar

Arts and Humanities Patent No. : L-135021/2023 Filed : 08-10-2022

Published : 26-10-2023 Published

Brand Loyalty Model of Fast Moving Consumer Goods

Copyright Office

Arts and Humanities Patent No. : L-87522/2019 Filed : 10-07-2019

Published : 04-12-2019 Published

Comprehensive Model for Women Empowerment through Micro Finance

Copyright Office

Arts and Humanities Patent No. : L-82156/2019 Filed : 07-03-2019

Published : 09-05-2019 Published

The Domestic Airline Service Quality Model

Copyright Office

Arts and Humanities Patent No. : L-80453/2019 Filed : 13-12-2018

Published : 29-01-2019 Published

MODEL OF BRAND EQUITY FOR CONSUMER PACKAGED FOOD PRODUCTS

Copyright Office

Arts and Humanities Patent No. : L-79212/2018 Filed : 25-10-2018

Published : 29-11-2018 Published

Parametric and Non-Parametric Model of Brand Loyalty of Consumer Packaged Food Products

Copyright Office

Arts and Humanities Patent No. : L-79060/2018 Filed : 16-10-2018

Published : 27-11-2018 Published

Absolute Model for Effectiveness of Television Advertisements and its Influence on Purchase Decision of Consumer Electronic Goods

Copyright Office

Arts and Humanities Patent No. : L-79155/2018 Filed : 16-10-2018

Published : 29-11-2018 Published

Quality of Work Life and Work Life Balance Model - A Parametric Approach

Copyright Office

- Patent No. : L-73161/2018 Filed : 11-07-2017

Published : 09-02-2018 Published

Brand Loyalty Model for Consumer Packaged Food Products

Copyright Office

Arts and Humanities Patent No. : L-66324/2017 Filed : 04-10-2016

Published : 08-06-2017 Published

Scholarly Publications

Consumer Behaviour and Brand Preference of Britannia Biscuits – An Empirical Study with Reference to Salem, Tamilnadu

Open Access

article

Indian Journal of Marketing. Year: 2006. Volume: 36 , Pages: 17-21 .

Authors: K.Krishnakumar, Dr.K.Maruthamuthu and M.Vasan

Customer Satisfaction of ICICI Bank Debit Cards

Open Access

article

Year: 2006. Volume: 33 , Pages: 71-74 .

Authors: K.Krishnakumar and M.Vasan

Instruments of Governance in Cooperatives

Open Access

article

Year: 2005. Volume: 1 , Pages: 21-23 .

Authors: K.Krishnakumar and Dr.K.Maruthamuthu

Indian Cooperative Movements: Issues and Challenges

Open Access

article

Year: 2005. Volume: 1 , Pages: 11-13 .

Authors: K.Krishnakumar and Dr.A.Jayakumar