Expertise

  • Management

Publications

Total Articles 16
Books 0
Proceedings 0

Publications

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Scopus

Citations 3
h-index 1

CrossRef

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Citations 43
h-index 2
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Professional Recognition

2016

First Prize at National Case Conference; Services at Raita Samparka Kendra,COGNOSCO

Christ University Institute of Management, Bangalore
2019

Best Paper Award, Marketing in the Digital Era (NCMDE'19)

Acharya Bangalore Business School
2019

Second Prize, National Case Conference; Page Industries Ltd., COGNOSCO

Christ University Institute of Management, Bangalore
2020

Best Paper in Pedagogical Innovations in Marketing, MARKCON2020

IBA, Bangalore.
2020

I Prize, student paper, co-authored, Millennial State of Mind: Testing perceptual factors of aspirational luxury products among urban millennials in India.

IBA, Bangalore.
2022

Best paper award, Clean Transportation: A case of private community spaces based electric vehicle charging facilities

10th International Conference on Contemporary Issues in Management, ISME, Bangalore

Community & Membership

2023

ICTO

Program Cochair

Association of Indian Management Schools (AIMS)

2018
Temporary - 5 years

Bio

Adoption and use of technology, Information systems research, and e-government Services.

Personal Details

  • Female
  • Department of MBA, PES University, 100 Feet Ring Road, BSK III Stage
PhD
Other Institute 2015
Associate Professor Jul 2015 – Jun 2023
PES UNIVERSITY, BANGLORE | Faculty of Commerce and Management

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Scholarly Publications

Unbanked to banked: reintermediation role of banks in e-government services for financial inclusion in an Indian context

Open Access
Article

Spiritual Gurus’ influence on customer purchase intention of FMCG products

Open Access
article
Authors: N Narendra, P Suman, S. K Indira, Brijesh Singh, Jessy Nair

Leveraging Enterprise Resource Planning Systems to Digitize Business Functions

Open Access
book-chapter

Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media

Open Access
Conference Paper

Lingerie to leisure: Perception of Indian women to intimate wear, A case of Page Industries Limited

Open Access
article
Authors: Vashisht Yasaswini, Anusha Vijay, Jessy Nair

Technological Change Perspective for ERP Implementation in Small and Medium Enterprises

Open Access
book-chapter

Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context

Open Access
Article

Empowering Farmers in India Through E-Government Services

Open Access
Book Chapter