Dr Vijay Anand Venu Gopal

vidwan id: 92317

Male

Assistant Professor, Department of MBA
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

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Expertise

Business

Publications

Total Articles 57

Books 0

Proceedings 0

Publications

Scopus

Citations 58

h-index 4

CrossRef

Citations 13

h-index 2

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Professional Recognition

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Community & Membership

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Bio

HRM, Organisational Behaviour, Entrepreneurship, Business Research Methods & Marketing

Personal Details

Male
Assistant Professor , Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
SASTRA Deemed University, Tirumalaisamudram

Ph.D

Other Institute 2016

Alagappa University 2011

M.PHIL

Periyar University 2007

NET

Other Institute 2006

Alagappa University 2006

MBA

Alagappa University 2005

M.PHIL

Bharathidasan University 2004

M.com

Other Institute 2002

B.COM

Other Institute 1999

Assistant Professor Dec 2007 – Present

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur | Department of MBA

N/A Jun 2007 – Dec 2007

A.V.C.College

Lecturer Jun 2004 – May 2007

A.V.C.College

Lecturer Apr 2003 – May 2004

Alagappa University

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Experts (10698+)

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Mr G V Vigneshwara Swamy

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Organisations (564+)

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Dr Brindha G R

Assistant Professor (Grade-III)

Dr Brindha Pemaiah

Professor

Dr Brindha S

Assistant Professor

Dr Sumathisri Bhoopalan

Assistant Professor

Dr Saritha B

Assistant Professor

Dr Badhrinath S.

Assistant Professor (Grade-I)

Dr Badri Narayanan Ranganathan

Assistant Professor

Prof Bala Srinivasan Parthasarathy

Associate Dean

Dr Balachandran Selvaraj

Assistant Professor

Dr Santhanam Balachandran

Professor

Co-Authors (16)

Dr Alamelu R

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Dr ANJALI DAISY

Loyola College, Chennai

Dr Arunkumar Sivakumar

Vellore Institute of Technology (VIT-AP) University, Andhra Pradesh

Dr Gayathri R

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Dr Krishna Reddy Chittedi

University of Hyderabad

Dr Raja S

Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai

Dr Lakshmi Bala M

Kunthavai Naacchiyaar Government Arts College for Women (Autonomous), Thanjavur

Dr Mayakkannan Raman

SRI SANKARA COLLEGE OF ARTS AND SCIENCE

Dr Meganathan S

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Dr Rengarajan V

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Dr Sankararaman Ganapathyraman

Rajalakshmi Engineering College

Dr Thiyagarajan S.

Pondicherry University

Dr Swaminathan J

Indian Air Force

Dr Therasa C

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Dr Velavan M

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Dr Vijayabanu C

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Scholarly Work

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Scholarly Publications

Brand loyalty - A study with special reference to coca cola in rural areas

Open Access

Article

Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .

Authors: Anand V.V.;Renganathan R.;Balachandran S.;Suganth L.T.J.;Sravanthi K.C.;Kumarappan R.;Santhoshi

10.17485/ijst/2016/v9i27/97623

A study on consumer brand preference with reference to DTH in rural area

Open Access

Article

Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .

Authors: Vijay Anand V.;Renganathan R.;Srinivasakumar V.;Balachandran S.;Abarna Vaishaly V.;Sindhuja S.;Radhika R.

10.17485/ijst/2016/v9i27/97621

Labourers perspective on safety and health practices at the selected construction sites located in rural areas of Tanjore district

Open Access

Article

Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .

Authors: Arunkumar S.;Vijay Anand V.;Kumarappan N.;Suveetha V.;Toziba B.;Vignesh T.

An empirical approach to probe the relationship between advertisement and brand image - A rural perspective

Open Access

Article

Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .

Authors: Therasa C.;Vijayabanu C.;Vijayanand V.

10.17485/ijst/2016/v9i27/97607

Rural customers' attitude and satisfaction towards honda two wheelers and showroom services, Tiruvarur

Open Access

Article

Indian Journal of Science and Technology. Year: 2016. Volume: 9 , Issue: 27 .

Authors: Renganathan R.;Vijayabanu C.;Srinivasakumar V.;Vijayanand V.

10.17485/ijst/2016/v9i27/95239

Case study on the relevance of blue ocean strategy in health care and medical tourism in India

Open Access

Article

Year: 2016. Volume: 7 , Issue: 1 , Pages: 1103-1108 .

Authors: Renganathan R.;Vijayabanu C.;Sukumaran A.;Srinivasakumar V.;Vijayanand V.

Case study on the implication of bar code in indian Pharmaceutical industry

Open Access

Article

Year: 2016. Volume: 7 , Issue: 2 , Pages: 235-238 .

Authors: Renganathan R.;Vijayabanu C.;Srinivasakumar V.;Vijayanand V.

Upshot of knowledge management practices in pharmaceutical industry: Case study

Open Access

Article

Year: 2016. Volume: 7 , Issue: 1 , Pages: 1687-1690 .

Authors: Vijayabanu C.;Renganathan R.;Srinivasakumar V.;Vijayanand V.

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