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Mr Prabhakar Bethapudi

vidwan id: 87081
Male

Assistant Professor,

Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Bio

Accounts, Finance, Marketing

Personal Details

  • Male
  • Assistant Professor
  • Vijayawada
MBA
Other Institute 2016
M.PHIL
Bharathidasan University 2004
M.com
Other Institute 2000
Assistant Professor Jul 2014 – Present
Unknown Organization
Assistant Professor Jun 2010 – Apr 2014
Koneru Lakshmaiah Education Foundation, Guntur
Lecturer Jun 2002 – May 2010
Unknown Organization

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Organisation (0)

no data

Co-Authors (2)

R Prabhakara

Prof R Prabhakara Raya

Pondicherry University

Leena

Dr Leena James

Christ University

Scholarly Work

A COMPARATIVE ANALYSIS OF CONSUMER PERCEPTION ON BRAND PREFERENCES OF TWO-WHEELERS IN RURAL AND URBAN MARKETS IN VIJAYAWADA OF KRISHNA DISTRICT, ANDHRA PRADESH

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

95,000

2015 - 2019

Completed
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Scholarly Publications

Brand Preferences of Consumers - A Comparative study across the Rural and Urban Markets of Vijayawada

Open Access
article
Authors: Prabhakar Bethapudi

Impact of Socio-Economic Factors on Brand Preferences of Consumers of Two-wheelers across the Rural and Urban Markets in Vijayawada - A Comparative Study

Open Access
article
Authors: Prabhakar Bethapudi

CSR initiatives and Brand Promotion – A study

Open Access
article
Authors: Prabhakar Bethapudi

Impact of Global Economic Dynamics on growth of Indian Retail Industry

Open Access
article

A Spotlight on the Challenges in Management Education in India

Open Access
article
Authors: Prabhakar Bethapudi

Ethical issues in Advertising - An Indian perspective

Open Access
article

Customer Relationship Management in Retail Banking in India

Open Access
article
Authors: Prabhakar Bethapudi

Corporate Social Responsibility Practices in India

Open Access
Inproceedings
Authors: Sivapragasam, P., & Raya, R.P.