Dr Satish S. Maheswarappa
vidwan id: 80109
Professor, Department of Marketing
Indian Institute of Management Tiruchirapalli
Expertise
- Management
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Scopus
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6
CrossRef
Citations
246
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6
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Bio
Online and offline information search behaviour, Information processing, consumer choice, Consumer socialization, Anti-branding activities, and Digital marketing
Personal Details
- Male
- Professor , Indian Institute of Management Tiruchirapalli
- Indian Institute of Management Tiruchirappalli
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Co-Authors (4)
Indian Institute of Management Ranchi
Jaipuria Institute of Management
Indian Institute of Management Lucknow
Scholarly Work
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Scholarly Publications
VirtuWorld’s business model shift in the enterprise cloud sector: To farm or hunt? Balancing customer retention and acquisition strategy
Open AccessHow Content Valence and Online Impression Influence Goal Achievement in Social Media Environment?
Open AccessAdolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Open Access
10.1016/j.jbusres.2017.04.005
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