Dr Richa Agarwal
vidwan id: 68185
Associate Professor, Department of Management Studies
Indian Institute of Technology Madras
Expertise
- Management
Publications
Publications
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Scopus
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4
CrossRef
Citations
71
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3
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Professional Recognition
Invited speaker for a session on “Marketing and Innovations: Opportunities for Entrepreneurs”
College of Management of Technology - EPFL, Lausanne, SwitzerlandInvited speaker for a session on “Innovations in Marketing for Improved Customer Relationships”
Tilak Raj Chadha Institute of Management & Technology, Yamuna NagarCommunity & Membership
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Bio
Customer Relationship Marketing (CRM) Consumer Behavior Marketing Tools: Strategies and Innovation Insights and Innovations in Marketing
Personal Details
- Female
- Associate Professor , Indian Institute of Technology Madras
- Indian Institute Of Technology, Chennai, Tamil Nadu, India
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Co-Authors (1)
Indian Institute of Technology Madras
Scholarly Work
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Environmentally responsible consumption: construct definition, scale development and validation
Perceived value of small group consumption community participation
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Scholarly Publications
Should e-returns services be “one-size-fits-all” for consumers? Segmentation using return policy promises and constraints
Open AccessDoes uniqueness of India’s consumption context guide luxury motivations? An interpretive enquiry
Open AccessConsuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors
Open AccessEnvironmentally responsible consumption: Construct definition, scale development, and validation
Open Access
10.1002/csr.1476
39
58