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Prof (Dr) Indra Meghrajani

vidwan id: 638245

Associate Professor,
Gujarat Technological University, Ahmedabad

Publications

Total Articles 27
Books 0
Proceedings 0

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Citations 2
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  • Associate Professor , Gujarat Technological University, Ahmedabad
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Associate Professor Jun 2022 – Present
Gujarat Technological University, Ahmedabad

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Dr Bhupendra Patil

Assistant Professor (Grade-II)

PRADEEP N.

Dr PRADEEP N. BOKA

Assistant Professor - Selection Grade

jeegnesh

jeegnesh bosamiya

Assistant Professor

Dr. Boski

Dr. Boski Chauhan

Assistant Professor

Bhaveshkumar

Prof Bhaveshkumar Patel

Assistant Professor

BHAVIKABEN

BHAVIKABEN PATEL

Adhoc Faculty

Beena

Beena Pandya

Lecturer - Selection Grade

Co-Authors (1)

Sagar

Dr Sagar Mohite

Bharati Vidyapeeths College of Engineering, Lavale Address: lavale Taluka: Mulashi District: Pune

Scholarly Work

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Scholarly Publications

Product extension or channel extension--a case of Cronos Industries Pvt Ltd.

Open Access
article
Authors: Meghrajani, Indra and Shah, Sweety

COVID-19 and Lockdown: A Study on the Psychosocial Impact on the Mental Health of Women in India

Open Access
article

Brand Awareness and Influencers in Purchase Decision of Rural Consumers: A study of FMCG in the Rural Markets of Gujarat (India)

Open Access
article
Authors: Meghrajani, Dr Indra

Employers ' Perception Regarding Employability Skills of Management Students Undergoing Internship.

Open Access
article
Authors: Bist, Siddarth Singh and Mehta, Neha and Mehta, Disha and Meghrajani, Indra

Rural Customers and the Role of Various Mediums in Purchase Decisions: A Study of Selected FMCG Products in the Villages of Gujarat

Open Access
article
Authors: Meghrajani, Dr Indra

Factors influencing the purchase decision of rural consumers: A study in the rural markets of Gujarat (India)

Open Access
article
Authors: Meghrajani, Dr Indra

Counterfeit products: a tradeoff between awareness and ability to distinguish by rural consumers of North Gujarat

Open Access
article

Local Brands v/s National Brands: Brand Quality Perception or Behavioral Intention

Open Access
article
Authors: Meghrajani, Dr Indra and Asthana, Anjani Kumar