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Dr Nitin Gupta

vidwan id: 628787
Male

Professor, Department of Marketing
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 168
h-index 6

CrossRef

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Citations 150
h-index 6
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Bio

Business and Economics, Psychology

Personal Details

  • Male
  • Professor , INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD
  • Department of Marketing, Institute of Management Technology Hyderabad
PhD
ICFAI University, Dehradun 2008
Professor Jul 2011 – Present
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD | Department of Marketing

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Co-Authors (1)

Surajit

Dr Surajit Ghosh Dastidar

INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Scholarly Work

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Scholarly Publications

Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective

Open Access
Article

Bajaj Auto (B): challenges in LATAM and Southeast Asian (SEA) markets

Open Access
Article

Bajaj Auto (a) – catering to the African market

Open Access
Article

Zolostays: competing in Indian co-living space

Open Access
Article
Authors: Surajit Ghosh Dastidar ., Nitin Gupta ., Damini Raichandani .,

Cross-national applicability of a parsimonious measure of acculturation to global consumer culture

Open Access
Article

Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle-class Indian consumers

Open Access
Article

Customer Perception of Services Based on the SERVQUAL Dimensions: A Study of Indian Commercial Banks

Open Access
Article

The impact of globalization on consumer acculturation:A study of urban, educated, middle class Indian consumers

Open Access
Article