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Dr Harshita Singh

vidwan id: 627028
Female

Assistant Professor, Department of Commerce
Christ University

Expertise

  • Business

Publications

Total Articles 2
Books 0
Proceedings 0

Publications

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Scopus

Citations 2
h-index 1

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

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Bio

Marketing, Publishing industry, Influencer marketing

Personal Details

  • Female
  • Assistant Professor , Christ University
  • CHRIST Deemed to be University
Ph.D
Christ University 2025
Assistant Professor May 2025 – Present
Christ University | Department of Commerce

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Co-Authors (1)

Ginu george

Dr Ginu george Commerce

Christ University

Scholarly Work

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Scholarly Publications

Bookstagrammers vs. BookTubers: A comparative study on readers' preferred social media book influencer

Open Access
Book Chapter

The youth's way of personal branding as bookstagrammers

Open Access
Book Chapter