Ministry of Education
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Mr Jerrin Issac Sam

vidwan id: 626419
Male

Assistant Professor, School of Business and Management
Christ University

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Expertise

  • Business

Publications

Total Articles 4
Books 0
Proceedings 0

Publications

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Scopus

Citations 18
h-index 2

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Citations 0
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Bio

Marketing and Business Analytics

Personal Details

  • Male
  • Assistant Professor , Christ University
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Assistant Professor May 2005 – Present
Christ University | School of Business and Management
Junior Research Fellow Dec 2023 – May 2025
Vellore Institute of Technology, Vellore | Department of MBA
Research Assistant Jul 2022 – Dec 2023
Vellore Institute of Technology, Vellore | Department of MBA
Assistant Professor Jun 2018 – Dec 2020
Karunya Institute of Technology and Sciences, Coimbatore | Management Studies

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Co-Authors (2)

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Dr M Babu

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Scholarly Work

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Scholarly Publications

Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling

Open Access
Article
Year: 2025. Volume: 34 , Issue: 1 , Pages: 92-114 .
Authors: Issac Sam S.J.;Jasim K.M.;Babu M.
DOI 10.1080/19368623.2024.2383455
9

Diving into the technology: a systematic literature review on strategic use of chatbots in hospitality service encounters

Open Access
Article
Management Review Quarterly. Year: 2025. Volume: 75 , Issue: 1 , Pages: 527-555 .
Authors: Sam S.J.I.;Jasim K.M.
DOI 10.1007/s11301-023-00388-8
8

Hybridization of metaheuristics and NLP approach to examine public opinion towards virtual voice assistants

Open Access
Article
Annals of Operations Research. Year: 2024.
Authors: Sam S.J.I.;Mohamed Jasim K.
DOI 10.1007/s10479-024-06105-2
1

Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling

Open Access
article
Journal of Hospitality Marketing & Management. Year: 2024. Volume: 34 , Pages: 92-114 .
Authors: S. Jerrin Issac Sam, K. Mohamed Jasim & Manivannan Babu
DOI 10.1080/19368623.2024.2383455