Ministry of Education
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Dr Bhawna Agarwal

vidwan id: 606475
Female

Professor, Jaypee Business School
Jaypee Institute of Information Technology, Noida

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Expertise

  • Management

Publications

Total Articles 19
Books 0
Proceedings 0

Publications

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Scopus

Citations 24
h-index 2

CrossRef

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Citations 118
h-index 5
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Professional Recognition

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Community & Membership

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Bio

Data Science

Personal Details

  • Female
  • Professor , Jaypee Institute of Information Technology, Noida
  • JAYPEE INSTITUTE OF INFORMATION TECHNOLOGY, Block A, Industrial Area, Sector 62, Noida, Uttar Pradesh, India
PhD
Veer Narmad South Gujarat University 2017
Professor Nov 2024 – Present
Jaypee Institute of Information Technology, Noida | Jaypee Business School

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

A study on customer experience of using chatbots in banking sector with moderating role of age and gender

Open Access
Article
International Journal of Electronic Finance. Year: 2025. Volume: 14 , Issue: 1 , Pages: 42-66 .
Authors: Agarwal S.;Agarwal B.;Gupta R.
DOI 10.1504/IJEF.2025.143236

Indian voters' attitude and behavior toward a political brand for producing green products: a mediation model

Open Access
journal-article
Future Business Journal. Year: 2024.
Authors: Yadav, Parul;Agarwal, Bhawna;Mathew, Jones

Navigating the new normal: financial constraints in startups-A bibliometric analysis and roadmap for future research

Open Access
Article
Environment and Social Psychology. Year: 2024. Volume: 9 , Issue: 8 .
Authors: Singh P.;Agarwal B.;Kaur G.;Dwivedi R.
DOI 10.59429/esp.v9i8.2840

Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image

Open Access
Article
Journal of Cleaner Production. Year: 2024. Volume: 440 .
Authors: Rastogi T.;Agarwal B.;Gopal G.
DOI 10.1016/j.jclepro.2024.140808
10 7

Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention

Open Access
Article
Indian Journal of Marketing. Year: 2024. Volume: 54 , Issue: 6 , Pages: 65-82 .
Authors: Sharma J.;Agarwal B.;Malati N.
DOI 10.17010/ijom/2024/v54/i6/173947
1

Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image

Open Access
journal-article
Journal of Cleaner Production. Year: 2024.
Authors: Rastogi, Tanya;Agarwal, Bhawna;Gopal, Gurram

Unlocking the potential of loyalty programs in reference to customer experience with digital wallets

Open Access
journal-article
Innovative Marketing. Year: 2023.
Authors: Vatsa, Vidushi;Agarwal, Bhawna;Gupta, Ruchika

Impact of Organizational and Supervisory Support Perceptions on the Turnover Intentions of Working Mothers-to-Be: A Study of the Indian IT Sector

Open Access
journal-article
Year: 2023.
Authors: Agarwal, Bhawna;Nelson, Merlin Mythili