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Dr Packiaraj Thangavel

vidwan id: 581324
Male

Assistant Professor, Marketing and Strategy
THIAGARAJAR SCHOOL OF MANAGEMENT

Expertise

  • Business

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Scopus

Citations 205
h-index 4

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Citations 0
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Bio

Dr. Packiaraj Thangavel is currently working as an Assistant Professor of Marketing & Strategy at Thiagarajar School of Management (TSM), Madurai, Tamilnadu. Thangavel holds a PhD in Marketing Management from Department of Management Studies & Industrial Engineering (DMSIE), Indian Institute of Technology Dhanbad, India. Prior to PhD, he was associated with Indian Institute of Management Calcutta as a Teaching Associate and DC School of Management and Technology Vagamon, Kerala as a Lecturer.

Personal Details

  • Male
  • Assistant Professor , THIAGARAJAR SCHOOL OF MANAGEMENT
  • Pamban Swamy Nagar
Ph.D
Other Institute 2024
MBA
Anna University 2012
Assistant Professor Mar 2024 – Present
THIAGARAJAR SCHOOL OF MANAGEMENT | Marketing and Strategy
Teaching Associate May 2017 – Dec 2017
Indian Institute of Management Calcutta | Marketing
Lecturer Feb 2014 – Jan 2015
DC SCHOOL OF MANAGEMENT AND TECHNOLOGY TRIVANDRUM | MBA

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Co-Authors (2)

Bibhas

Prof Bibhas Chandra

Indian Institute of Technology (Indian School of Mines), Dhanbad

Scholarly Work

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Scholarly Publications

Digital Immigrants Versus Digital Natives: Decoding Their E-commerce Adoption Behavior

Open Access
Article

Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny

Open Access
Review

Organizational culture is the key: Building business resilience

Open Access
book chapter
Authors: Packiaraj Thangavel, Bibhas Chandra, Pramod Pathak

Consumer Decision-making Style of Gen Z: A Generational Cohort Analysis

Open Access
Article

Covid-19: Globalization—Will the Course Change?

Open Access
Article

Millennials and Generation Z: a generational cohort analysis of Indian consumers

Open Access
Article