Dr R Venkatesakumar
vidwan id: 57649
Associate Professor, Department of Management Studies
Pondicherry University
Expertise
- Management
Publications
Publications
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Scopus
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2
CrossRef
Citations
6
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2
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Professional Recognition
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Community & Membership
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Bio
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Personal Details
- Male
- Associate Professor , Pondicherry University
- School of Management, Pondicherry University
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Co-Authors (3)
Indian Institute of Management, Sirmaur
SRI MEENAKSHI GOVERNMENT COLLEGE FOR WOMEN
Pondicherry University
Scholarly Work
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Retailers Preference of Trade Promotion Schemes for FMCG Products
Student Choices of Higher Education Institutions- from Pre-Admission to Post Completion with reference to Engineering Education
Developing Brand Personality Scale for Business Media
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