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Dr R Venkatesakumar

vidwan id: 57649
Male

Associate Professor, Department of Management Studies
Pondicherry University

Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 11
h-index 2

CrossRef

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Citations 6
h-index 2
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Professional Recognition

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Community & Membership

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Bio

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Personal Details

  • Male
  • Associate Professor , Pondicherry University
  • School of Management, Pondicherry University
Ph.D
Other Institute 2009
Associate Professor Oct 2010 – Present
Pondicherry University | Department of Management Studies

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Co-Authors (3)

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Scholarly Work

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Retailers Preference of Trade Promotion Schemes for FMCG Products

University Pondicherry University
Year 2018

Student Choices of Higher Education Institutions- from Pre-Admission to Post Completion with reference to Engineering Education

University Pondicherry University
Year 2018

Developing Brand Personality Scale for Business Media

University Pondicherry University
Year 2016
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Scholarly Publications

Understanding the role of brand love: a benchmarking of Indian higher education system

Open Access
Article

A methodology for structured literature network meta-analysis

Open Access
Article

Integrating Blockchain Technology to Populate GigWorkers into Human Capital Management of Indian Organizations

Open Access
Book Chapter
Authors: Nagini R.K.;Venkatesakumar R.;Riasudeen S.

Sentiment analysis of Tweets-IPL 2018 Final

Open Access
Article

Application of Social Network Analysis [SNA] metrics for Systematic Literature Review [SLR]

Open Access
Review
Authors: Venkatesakumar R.;Pachayappan M.
3

Task Characteristics, Task Process, Task Structure and their Relationship with Work and Personal Burnout

Open Access
Article

Exploring the dimensions of pilgrims' experiences

Open Access
Article

Perception of Product Attributes in Brand Switching Behaviour — An Explanation Through Multidimensional Scaling

Open Access
Note