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Dr S Victor Anandkumar

vidwan id: 57646
Male

Professor, Department of Management Studies
Pondicherry University

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 137
h-index 8

CrossRef

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Citations 96
h-index 6
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Professional Recognition

2014

Best Teacher award

Pondicherry University

Community & Membership

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Bio

Marketing Management

Personal Details

  • Male
  • Professor , Pondicherry University
  • School of Management, Pondicherry University
Ph.D
Cochin University of Science and Technology 2009
Professor Jan 2018 – Present
Pondicherry University | Department of Management Studies
Associate Professor Mar 2009 – Dec 2017
Pondicherry University | Department of Management Studies

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Scholarly Work

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Scholarly Publications

E-MARKETING

Open Access
article
Authors: Anandkumar S. Victor

Deconstructing the shopping experience of tourists to the Dubai Shopping Festival

Open Access
Article

Travel motivation-based typology of tourists who visit a shopping festival: An empirical study on the Dubai shopping festival

Open Access
Article

Dubai shopping festival: Tourists’ nationality and travel motives

Open Access
Article

Portrayed and perceived online destination personality of select island destinations

Open Access
Article

Role of shopping festivals in destination branding: A tale of two shopping festivals in the United Arab Emirates

Open Access
Article

'Beauty lies in the eyes of the beholder': Why and how island tourists look at smte websites

Open Access
Conference Paper
Authors: Victor Anandkumar S.;Armstrong Jeyakumar S.