Assistant Professor, Marketing Management
Indian Institute of Management, Amritsar
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Prof Arora has completed his PhD in marketing management from IIM Lucknow. His research has been published in leading journals including the Journal of Business Research, Journal of Macromarketing, Journal of Services Marketing, and Tourism Management Perspectives, among others. His current research interests include consumer complaining behavior and macromarketing. He has earlier worked in the telecom services industry for around two decades with BSNL, a Government of India enterprise.
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Indian Institute of Management, Amritsar
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