Prof B Senthil Arasu
vidwan id: 54016
Professor, Department of Management Studies
National Institute of Technology Tiruchirappalli
Expertise
- Management
Publications
Publications
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Scopus
h-index
11
CrossRef
Citations
685
h-index
10
Google Scholar
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Professional Recognition
Best Project Award
Government of Tamil NaduCommunity & Membership
Board of Studies, Sri Krishna College of Engineering and Technology, Coimbatore
MemberTANCET
External MemberBoS, MS University
External MemberIndian Society for Technical Education
Bio
Fundamental and Technical Analysis, Indian Capital Market, International Trade Finance and Documentation, International Finance, Advanced Financial Management, Merchant Banking and Financial Services, Financial Management, Management Accounting, Human Resource Management, Operations Research.
Personal Details
- Male
- Professor , National Institute of Technology Tiruchirappalli
- National Institute of Technology Trichirappalli
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Organisations (347+)
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Co-Authors (15)
Indian Institute of Management Kozhikode
Central Institute of Technology, Kokrajhar
Dr B R Ambedkar National Institute of Technology, Jalandhar
Shadan Women's College of Engineering & Technology
National Institute of Technology Tiruchirappalli
Dr Magdalene Delighta Angeline D
Joginpally B.R Engineering College
National Institute of Technology Tiruchirappalli
Andhra University
National Institute of Technology Tiruchirappalli
National Institute of Technology Tiruchirappalli
Indian Institute of Management, Bodhgaya
National Institute of Technology Tiruchirappalli
Prince Dr. K. Vasudevan College of Engineering & Technology
Central University of Tamil Nadu
Scholarly Work
MDP for middle level executives
Funding Agency: NLCIL
Principal Coordinator
75 lakhs
2019 - 2020
Financial distress prediction using data mining techniques
Funding Agency: ICSSR
Principal Investigator
21 lakhs
2018 - 2020
Design and delivery on topics like creativity, risk taking , achievement motivation, team building, strategic orientation
Funding Agency: BHEL, Trichy
PI
10 lakhs
2012 - Ongoing
Management capacity building of SMEs in INdia
Funding Agency: UKIERI
Co investigator
50 lakhs
2012 - 2014
Finance for non-finance executives
Funding Agency: TNPL
PI
2 lakhs
2009 - Ongoing
A study on adoption of internet banking in public and private sector banks
A Study on Perceived Risk in Investment with reference to investor of stocks, mutual funds, ULIPS
Developing an efficient model to forecast intraday prices of stock Indices – linear versus nonlinear techniques
Factors affecting the acceptance of internet banking- an hybrid model and validation using SEM
Customer expectation of store attributes and store patronage decision towards organized retail outlets
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Scholarly Publications
The moderating role of device type and age of users on the intention to use mobile shopping applications
Open Access
10.1016/j.techsoc.2018.01.003
132
148
The influence of audience characteristics on the effectiveness of brand placement memory
Open AccessEvaluation of employee brand using typological analysis in Indian airline organisation
Open AccessUnderstanding the intention to use mobile shopping applications and its influence on price sensitivity
Open Access
10.1016/j.jretconser.2017.02.010
280
304
A psychometric analysis of the Utrecht Work Engagement Scale in Indian banking sector
Open Access
10.1108/ICT-04-2017-0031
15
11