Ministry of Education
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Prof Shashi Shekhar Mishra

vidwan id: 53493
Male

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Orchid Icon 0000-0002-8129-9969 Google Scholar Icon 55199514700

Expertise

  • Business

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 7
h-index 2

CrossRef

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Citations 22
h-index 3
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Bio

Marketing

Personal Details

  • Male
  • Indian Institute of Technology Kanpur
B. Tech
Other Institute 2004
Retired Assistant Professor Jan 2014 – —
Indian Institute of Technology Kanpur | Department of Industrial and Management Engineering

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Vishal

Prof Vishal Bansal

Indian Institute of Management Calcutta

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Scholarly Publications

Role of source-destination proximity in international inbound tourist arrival: empirical evidences from India

Open Access
Article
Asia Pacific Journal of Tourism Research. Year: 2017. Volume: 22 , Issue: 5 , Pages: 540-553 .
Authors: Mishra, Shashi Shekhar;Bansal, Vishal
DOI 10.1080/10941665.2017.1287107
10

Case study 5: To switch or not to switch-madhu's dilemma

Open Access
book chapter
Year: 2017. Pages: 61-78 .
Authors: Mishra, Shashi Shekhar;Pathak, Arijit
DOI 10.1007/978-3-319-51545-8_5

The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration

Open Access
Article
Year: 2013. Volume: 31 , Issue: 2 , Pages: 160-178 .
Authors: Mishra, Shashi Shekhar;Saji, K. B.
DOI 10.1108/02634501311312053
1 2

Moderating roles of organizational inertia and project duration in the NPD process: An empirical investigation

Open Access
Article
Year: 2013. Volume: 22 , Issue: 1 , Pages: 52-64 .
Authors: Mishra, Shashi Shekhar;Saji, K. B.
DOI 10.1108/10610421311298704
3 2

Investigating the role of firm resources and environmental variables in new product commercialization

Open Access
Article
Year: 2013. Volume: 22 , Issue: 1 , Pages: 18-29 .
Authors: Saji, K. B.;Mishra, Shashi Shekhar
DOI 10.1108/10610421311298641
2 1

Antecedents and consequences of technology acquisition intent: Empirical evidence from global high-tech industry

Open Access
Article
Journal of Strategic Marketing. Year: 2012. Volume: 20 , Issue: 2 , Pages: 165-183 .
Authors: Saji, K. B.;Mishra, Shashi Shekhar
DOI 10.1080/0965254X.2011.606913
6 2