Ministry of Education
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Dr Charu Sijoria

vidwan id: 532257
Female

Assistant Professor, Jaypee Business School
Jaypee Institute of Information Technology, Noida

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Expertise

  • Management

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Scopus

Citations 113
h-index 4

CrossRef

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Citations 5
h-index 2
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Bio

Social Media Marketing, Digital Marketing, Data Visualization

Personal Details

  • Female
  • Assistant Professor , Jaypee Institute of Information Technology, Noida
  • Jaypee Business School, Jaypee Institute of Information Technology, Noida
PhD
Other Institute 2018
Assistant Professor Dec 2018 – Present
Jaypee Institute of Information Technology, Noida | Jaypee Business School

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Co-Authors (3)

Biplab

Dr Biplab Datta

Indian Institute of Technology Kharagpur

Moonis

Dr Moonis Shakeel

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Dr Srabanti Mukherjee

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Scholarly Work

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Scholarly Publications

Consumer Shift from Fast Fashion 
to Thrift Fashion: An Application of Goal Framing Theory

Open Access
Article
Year: 2024.
Authors: Yadav N.;Sijoria C.
DOI 10.1177/22785337241255832

Understanding the Adoption of Traditional (2D) and Virtual Reality (3D) Online Grocery Store in India:An Exploratory Study

Open Access
Article
Global Business Review. Year: 2023.
Authors: Vishwakarma P.;Mukherjee S.;Datta B.;Sijoria C.
DOI 10.1177/09721509231202002

Twitter Blue Tick-A Study of its Impact on Society

Open Access
Article
Indian Journal of Marketing. Year: 2021. Volume: 51 , Issue: 11 , Pages: 38-52 .
Authors: Barsaiyan S.;Sijoria C.
DOI 10.17010/ijom/2021/v51/i11/159441
3 4

Twitter as a customer service management platform: A study on Indian banks

Open Access
Article
Year: 2020. Volume: 10 , Issue: 6 , Pages: 84-104 .
Authors: Shakeel M.;Barsaiyan S.;Sijoria C.
DOI 10.31620/JCCC.06.20/07
2 4

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

Open Access
Article
Year: 2019. Volume: 28 , Issue: 1 , Pages: 1-27 .
Authors: Sijoria C.;Mukherjee S.;Datta B.
DOI 10.1080/19368623.2018.1497564
56

Impact of the antecedents of eWOM on CBBE

Open Access
Review
Year: 2018. Volume: 36 , Issue: 5 , Pages: 528-542 .
Authors: Sijoria C.;Mukherjee S.;Datta B.
DOI 10.1108/MIP-10-2017-0221
44