Expertise

  • Management

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Total Articles 10
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Bio

Marketing Management

Personal Details

  • Male
  • IIM Umsawli
PhD
Other Institute 2014
Assistant Professor (Grade-I) Mar 2024 – —
Indian Institute of Management, Shillong | Marketing Management
Assistant Professor Dec 2020 – Mar 2024
Management Development Institute

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Scholarly Publications

A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru

Open Access
Conference Paper
Authors: Kazim S.;Pol N.;Mukthar K.P.J.;Bhakat R.S.;Manjunatha C.G.;Swaroop K.R.

Consumption Patterns Among Employees of IT and ITES Sectors

Open Access
book-chapter
Authors: Devarajanayaka Kalenahalli Muniyanayaka;Naveen Pol;Syed Kazim;K. P. Jaheer Mukthar;Kotigari Reddi Swaroop;Ravi Shankar Bhakat

Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour

Open Access
book-chapter
Authors: Naveen Pol;Syed Kazim;Kotigari Reddi Swaroop;Ravi Shankar Bhakat;Surendar Gade;Jaheer Mukthar KP

Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City

Open Access
Conference Paper
Authors: Kazim S.;Thomas A.A.;Sharieff M.H.;Swaroop K.R.;Bhakat R.S.

Challenges Faced and Preparedness of FMCG Retail Supply Chain During COVID-19

Open Access
journal-article

Emerging Products and Demographic Transition:A Case of Pet Foods

Open Access
journal-article

An Empirical Study of Impulse Buying Behavior in Online Bookstores

Open Access
journal-article
Authors: