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Mr Mridul Trivedi

vidwan id: 508180
Male

Assistant Professor, Department of Business Administration
Manipal University, Jaipur

Expertise

  • Management

Publications

Total Articles 4
Books 0
Proceedings 0

Publications

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Scopus

Citations 69
h-index 4

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Citations 0
h-index 0
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Bio

Marketing, Consumer Intention & Behaviour, Green Products, Social Entrepreneurship, Theory of Planned Behaviour, PLS-SEM

Personal Details

  • Male
  • Assistant Professor , Manipal University, Jaipur
  • S-1 Parshavnath Residency, Sumer Nagar Q-Extension, Mansarovar
MBA
Other Institute 2024
Assistant Professor Jan 2024 – Present
Manipal University, Jaipur | Department of Business Administration

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Co-Authors (3)

Hemantkumar P.

Dr Hemantkumar P. Bulsara

S.V. National Institute of Technology

Himanshu

Dr Himanshu Bagdi

Manipal University, Jaipur

Latika

Dr Latika Sharma

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Scholarly Work

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Scholarly Publications

An analysis of sustainability-driven entrepreneurial intentions among university students: the role of university support and SDG knowledge

Open Access
Article

Exploring sustainable entrepreneurial intentions through the lens of theory of planned behaviour: a PLS-SEM approach

Open Access
Article

Why millennials of smart city are willing to pay premium for toxic-free food products: social media perspective

Open Access
Article

Exploring the Role of Availability and Willingness to Pay Premium in Influencing Smart City Customers’ Purchase Intentions for Green Food Products

Open Access
Article