Ministry of Education
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Dr Kaushik Mandal

vidwan id: 49558
Male

Associate Professor, Department of Management Studies
National Institute of Technology Durgapur

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Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

Citations 28
h-index 3

CrossRef

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Citations 4
h-index 1
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Professional Recognition

2011

Best Paper Award

Business and Applied Sciences Academy of North America held in Bloomsburg university of Pennsylvania

Community & Membership

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Bio

Brand Management, Service Marketing, Sales and Distribution Management

Personal Details

  • Male
  • Associate Professor , National Institute of Technology Durgapur
  • National Institute of Technology Durgapur, Mahatma Gandhi Rd, A-Zone
Ph.D
The University of Burdwan 2008
Associate Professor Oct 2007 – Present
National Institute of Technology Durgapur | Department of Management Studies

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Scholarly Work

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Scholarly Publications

Economic price searching, quality seeking, value deriving behavior of women and their relationship with demographics and loyalty: An empirical study

Open Access
Article
Indian Journal of Marketing. Year: 2021. Volume: 51 , Issue: 5-7 , Pages: 32-47 .
Authors: Roy S.;Mandal K.
DOI 10.17010/ijom/2021/v51/i5-7/161645
3

Responsible Marketing and Its Impact on Business Performance: A Longitudinal Study

Open Access
Article
Year: 2019. Volume: 31 , Issue: 2 , Pages: 115-138 .
Authors: Mandal K.;Banerjee S.
DOI 10.1080/10495142.2018.1526736
1 2

Gap versus performance based measure of pharmaceutical education service quality: An empirical comparison

Open Access
Article
Indian Journal of Pharmaceutical Education and Research. Year: 2019. Volume: 53 , Issue: 3 , Pages: 421-434 .
Authors: Mandal K.;Gupta H.
DOI 10.5530/ijper.53.3.75
1 5

Quest for a new instrument for measuring academic program quality

Open Access
Article
Year: 2019. Volume: 10 , Issue: 4 , Pages: 40-47 .
Authors: Mandal K.;Banerjee C.K.;Otola I.
DOI 10.5430/rwe.v10n4p40

Service quality gap measurement in pharmaceutical educational institutes: An empirical analysis for model development

Open Access
Article
Indian Journal of Pharmaceutical Education and Research. Year: 2018. Volume: 52 , Issue: 3 , Pages: 351-362 .
Authors: Mandal K.;Gupta H.
DOI 10.5530/ijper.52.3.41
3

Advertisement vs societal based marketing communication: An empirical analytic comparison vis-a-vis profit contribution

Open Access
Article
Indian Journal of Marketing. Year: 2018. Volume: 48 , Issue: 6 , Pages: 7-21 .
Authors: Bonerjee S.;Mandal K.
DOI 10.17010/ijom/2018/v48/i6/127833
5

An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

Open Access
Article
Global Business Review. Year: 2017. Volume: 18 , Issue: 2 , Pages: 509-523 .
Authors: Mandal K.;Banerjee S.
DOI 10.1177/0972150916668695
2 3

Student orientations towards course and its impact: An empirical study on pharmacy student

Open Access
Article
Year: 2017. Volume: 14 , Issue: 8 , Pages: 397-406 .
Authors: Gupta H.;Mandal K.;Das D.
1