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Dr ILAYA SANKAR S

vidwan id: 474118
Male

Assistant Professor, Management
Dr.GRD College of Science

Expertise

  • Business

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Professional Recognition

2013

National Eligibility Test (NET) in Management

UGC

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Bio

Dr.S.Ilayasankar has more than 19 years of experience in teaching Marketing and International Business related courses to MBA students. He earned his MIBA (Master of International Business Administration) from Alagappa University, Tamil Nadu, India and subsequently he did MBA from University of Madras, Tamil Nadu, India specializing in Marketing and HRM. He received his Ph.D., (Management) with a research focus on Consumer Based Brand Equity (CBBE) from Bharathiar University, Tamil Nadu, India.

Personal Details

  • Male
  • Assistant Professor , Dr.GRD College of Science
  • Dr.G.R.D. College of Science
Ph.D. (Management)
Bharathiar University 2019
MBA
University of Madras 2004
MIBA
Alagappa University 1999
B.Sc.,(Agriculture)
Other Institute 1996
Assistant Professor Jun 2014 – Present
Dr.GRD College of Science | Management
Assistant Professor Jul 2010 – May 2014
D J Academy for Managerial Excellence
Assistant Professor Jul 2008 – May 2010
Kongu Engineering College, Erode | Department of Management Studies
Assistant Professor Jan 2006 – May 2008
Dr G R Damodaran college of Science | Management
Assistant Professor Jul 2004 – Dec 2005
Dr N G P Arts and Science College | Department of Commerce with International Business

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Scholarly Work

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Scholarly Publications

The Customer Perception towards E-Tailers In The Light of Drivers and Sources of Consumer Based Brand Equity (CBBE)

Open Access
article

Factors in Online Retail Service (ORS) and Their Impact on Consumer Based Brand Equity (CBBE) of Indian E-Tailers

Open Access
article

Drivers of Consumer Based Brand Equity (CBBE) Of E-Tailers - A Structural Equation Modelling (SEM) Approach

Open Access
article

Consumer Behaviour towards Online Shopping with Reference to College Students in Coimbatore City, Tamilnadu, India

Open Access
article

Dynamics among Sources of Consumer Based Brand Equity of Online Retailing Companies - A Structural Equation Modelling Approach

Open Access
article