Ministry of Education
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Dr Siva Koti Reddy Manukonda

vidwan id: 453791
Male

Associate Professor, Department of Management Studies
Vignan's Foundation of Science, Technology & Research, Guntur

Orchid Icon 0000-0003-4318-835X Google Scholar Icon 57192691325 Researcher Icon A-3616-2016

Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

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Professional Recognition

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Community & Membership

2019

VFSTR Board of Research

BOR Member
2023

VFSTR - Board of Academics

BOA Member
2015

VFSTR - Protocol

Convenor - Protocol team
2023

Board of Studies - Mittapalli Engineering College

Member - Board of Studies

Journal of Autonomous Intelligence

2023
Reviewer

Common Ground Research - UK

2018
Reviewer

Bio

Associate Professor Marketing

Personal Details

  • Male
  • Associate Professor , Vignan's Foundation of Science, Technology & Research, Guntur
  • Vaddeswaram, Andhra Pradesh, India
Ph.D.
Other Institute 2016
MBA
Other Institute 2006
B.COM.
Hindu College, Guntur 2000
Associate Professor Jun 2019 – Present
Vignan's Foundation of Science, Technology & Research, Guntur | Department of Management Studies
Assistant Professor Jan 2013 – Jun 2019
Vignan's Foundation of Science, Technology & Research, Guntur | Department of Management Studies
Associate Professor Oct 2011 – Jan 2013
Satya Institute of Management Studies, Vijayawada Rural, Nugondapalli (V), agiripalli (M),PIN-521211(CC-2A)
Assistant Professor Jun 2009 – Oct 2011
Koneru Lakshmaiah Education Foundation, Guntur | Department of Business Management

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Scholarly Work

Lemon-Based Products & Marketing Development Strategies

Funding Agency: Thirupallavi Agro Products Private Limited

Principle Investigator

Two Lakh Rupees

2023 - Ongoing

Ongoing

Influence of E-Banking On Banks Performance An Empirical Analysis On Bankers And Customers Perception

University Vignan's Foundation for Science, Technology and Research
Year 2020

A Study on Assessing the Mediating Role of Green Purchase Intentions in Determining the Green Purchase Decisions: An Empirical Analysis among the Lifestyle of Health and Sustainability(LOHAS) Consumers

University Vignan's Foundation for Science, Technology and Research
Year 2021

Role of Web based Banking Services in determining the Continuity Intentions among the Rural Banking Customers: An Empirical Analysis

University Vignan's Foundation for Science, Technology and Research
Year 2021

Assessing the Moderating Role of Eco-Lable Awareness in Determining the Green Purchase Intentions: An Empirical Analysis among the Food and Grocery Retail Customers

University Vignan's Foundation for Science, Technology and Research
Year 2021

Analyzing the Mediating Role of Service Quality on Consumer Repurchase Intention in Wellness Industry: An Extension to Theory of Planned Behaviour

University Vignan's Foundation for Science, Technology and Research
Year 2022
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Scholarly Publications

CONSUMERS’ INTENTION FOR GREEN PURCHASE: AN EMPIRICAL ANALYSIS ON FOREIGN PRODUCTS

Open Access
article
Year: 2023. Volume: 16(3) , Pages: 33-40 .
Authors: Siva Koti Reddy, M.

A STUDY ON THE FACTORS EFFECTING CONSUMER BUYING BEHAVIOR WITH RESPECT TO BRANDED AND TRADITIONA

Open Access
article
Year: 2023. Volume: 15(34) , Pages: 101-108 .
Authors: Siva Koti Reddy, M.

IMPACT OF SOURCE CREDIBILITY DIMENSIONS ON CONSUMER PURCHASE INTENTION: AN EMPIRICAL STUDY ON TE

Open Access
article
Year: 2021. Volume: 27(1) , Pages: 3546-3554 .
Authors: Siva Koti Reddy, M.

DETERMINING ECO-FRIENDLY PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN INDIAN AUTOMOBILE INDUSTRY

Open Access
article
Year: 2020. Volume: 11(1) , Pages: 798-806 .
Authors: Siva Koti Reddy, M.

IMPACT OF RSERVQUAL ON CUSTOMER SATISFACTION: A COMPARATIVE ANALYSIS BETWEEN TRADITIONAL AND MUL

Open Access
article
Year: 2019. Volume: 8(1) , Pages: 2917–2920 .
Authors: Siva Koti Reddy, M.

CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES AND THEIR IMPACT OVER CUSTOMER PURCHASE DECISIONS: A

Open Access
article
Year: 2019. Volume: 8(7) , Pages: 1720-1729 .
Authors: Siva Koti Reddy, M.

WHAT MOTIVATES STUDENTS TO ATTEND GUEST LECTURES?: A COMPARATIVE STUDY ACROSS THREE POPULAR DISC

Open Access
article
Year: 2019. Volume: 26(1) , Pages: 23-33 .
Authors: Siva Koti Reddy, M.

INFLUENTIAL ROLE OF RETAIL SERVICE QUALITY IN FOOD AND GROCERY RETAILING: A COMPARATIVE STUDY BE

Open Access
article
Year: 2019. Volume: 9(2) , Pages: 68-73 .
Authors: Siva Koti Reddy, M.