Ministry of Education
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Dr D SOMASEKHAR

vidwan id: 452613

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Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Community & Membership

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Indian Society for Training and Development

2018
Life Membership

Bio

A Continuous Learner, Teacher and Researcher looking to use the technology in business and management

Personal Details

  • Bangalore, Karnataka, India
Ph.D.
Acharya Nagarjuna University 2021
MBA
Other Institute 2003
B.Sc.
Other Institute 1999
Assistant Professor Dec 2022 – —
Gandhi Institute of Technology and Management GITAM, Banglore
Associate Professor Aug 2022 – Nov 2022
Lovely Professional University, Jalandhar | Mittal school of Business
Associate Professor Jan 2022 – Jul 2022
Jain University, Bangalore | SCHOOL OF COMMERCE
Associate Professor Aug 2015 – Dec 2021
Sri Venkateswara College of Engineering, Tirupati | Department of Management (MBA)
Associate Professor Aug 2008 – Jul 2015
Modugula Kalavathamma Institue of Technology for Women,Rajampet

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APPLYING MACHINE LEARNING AND AI TO OPTIMIZE SUPPLY CHAIN MANAGEMENT AND LOGISTICS

Dr. Somasekhar Donthu
- Application No. : 202441059497 A Filed : 06-08-2024
Published : 16-08-2024 Published

PREDICTIVE ANALYTICS: TRANSFORMING CUSTOMER PROFILING, SEGMENTATION AND SALES PREDICTION IN DIRECT MARKETING USING MACHINE LEARNING

Dr. Somasekhar Donthu
- Application No. : 202441057109 A Filed : 27-07-2024
Published : 02-08-2024 Published

FAKE NEWS DETECTION IN SOCIAL MEDIA MANAGEMENT USING DEEP LEARNING AND AI

Dr. Somasekhar Donthu
- Application No. : 202441050770 A Filed : 03-07-2024
Published : 12-07-2024 Published

Scholarly Publications

AI and Human Experience: An Architectural Perspective for Industry 5.0

Open Access
book chapter
Year: 2024. Pages: 13-26 .
Authors: YP Sai Lakshmi, Somasekhar Donthu, Deepti Sharma, Uma Reddy, Ginni Nijhawan, Akhmadbek Yusupov
DOI 10.4018/979-8-3693-3550-5.ch002

Innovation Management Driven by AI: Approaches for Long-Term Competitive Advantage

Open Access
Conference Paper
Year: 2024. Pages: 1526-1531 .
Authors: Lakshmi Y.P.S.;Donthu S.;Reddy Y.M.;Revathi V.;Shaik B.;Sobti R.
DOI 10.1109/IC3SE62002.2024.10593480

HR Analytics: Leveraging Big Data to Drive Strategic Decision-Making in Human Resource Management

Open Access
article
Journal of Informatics Education and Research. Year: 2024. Volume: 4 No 1 .
Authors: Somasekhar Donthu, Keerthiraj Balbhagvan Acharya, Dr Smrity Prasad Misbah Hassan, Sujit Kumar Mahapatro
DOI 10.52783/jier.v4i1.1101

Framework Analysing the Impact of Artificial Intelligence on Human Resource Management using AMO framework

Open Access
Conference Paper
Year: 2023.
Authors: Kiran, PB Narendra; Sireesha, Kanugo; Donthu, Somasekhar; Vali, S Kalesha Masthan; Pushpalatha, S; Madhan, Palla;
DOI 10.1109/ICIEM59379.2023.10165698
1

The Intersection of AI And Consumer Behavior: Predictive Models In Modern Marketing

Open Access
article
Year: 2023. Volume: 8 No 4 .
Authors: Vidhya, V; Donthu, Somasekhar; Veeran, Lavanya; Lakshmi, YP Sai; Yadav, Babita;

A mediating role of corporate social responsibility between service quality and customer satisfaction

Open Access
article
AIP Conference Proceedings. Year: 2023. Volume: 2707 Issue 1 .
Authors: Somasekhar, Dontu; Kumar, Katuri Phani; Kumar, Bhavirisetti Srinivasa; Kumar, Vemuri Vasanta; Sama, Hanumantharao; Tirluka, Chaitanya Lakshmi;
DOI 10.1063/5.0143103

An investigation on the impact of digital revolution and machine learning in supply chain management

Open Access
article
Year: 2022. Volume: 56 , Pages: 3207-3210 .
Authors: Dr Somasekhar Donthu

Measuring Job Satisfaction Levels of Airport Employees Using Entropy, Criticand Topsis Methods

Open Access
article
International Journal of Business Excellence. Year: 2022. Volume: 27 No.1 .
Authors: Sripathi Kalvakolanu, Hanumantha Rao Sama, Manoj Mathew, D. Somasekhar;
DOI 10.1504/IJBEX.2022.123031