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Prof Sanjeev Kumar

vidwan id: 43316
Male

Professor, Haryana School of Business
Guru Jambheshwar University of Science & Technology

Expertise

  • Management

Publications

Total Articles 78
Books 0
Proceedings 0

Publications

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Scopus

Citations 43
h-index 4

CrossRef

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Citations 24
h-index 4
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Professional Recognition

2023

ICAI INTERNATIONAL RESEARCH AWARD, 2023

INSTITUE OF CHARTERED ACCOUNTANT OF INDIA
2012

Best Paper award in IIT Roorkee Conference on “Service Quality Measurement of Internet Banking: A Customer Perspective

IIT Roorkee
2009

Best Paper award in IIM Kozhikode on “Impact of Brand Ambassadors on Purchase Behavior of Rural Youth and Identifying the Requisites of a Rural Brand Ambassador

IIM Kozhikode
2022

Best Paper award in IIM, Rohtak on“PradhanMantriUjjwalaYojana: Barriers in reusage and adoption”,

IIM Rohtak
2022

Best Paper award in ICCIBME, Panipat on Perception of Small Holders towards Milk Co-operative Societies”

Panipat Institute of Engineering and Technology, Panipat, Haryana,
2024

ICAI International Research Awards- 2024, Gold

The Institute of Chartered Accountants of India

Community & Membership

2010

Marketing, MBA

Area Chairperson
2020

Unfair meanscommittee (UMC)

Member
2013

University Foreign Students Cell, GJUS&T, Hisar

Advisor
2015

Foreign Students, GJUS&T, Hisar,

Dean
2021

Faculty of Law, GJUS&T, Hisar

Dean
2012

International Students

Dean

PG Board of Studies, Department of Business Management, Guru Jambheshwar University, Hisar

Member

UG Board of Studies, Department of Business Management, Guru Jambheshwar University, Hisar

Member

Academic Council, Guru Jambheshwar University, Hisar.

Member

Court, Guru Jambheshwar University, Hisar

Member

Board of Governors, Haryana School of Business

Member

Board of studies, Department of Advertising and Brand Management, IIS University, Jaipur.

Member

Amity Journal of Marketing

Editorial Board Member

Bio

Social Marketing, Marketing,Management

Personal Details

  • Male
  • Professor , Guru Jambheshwar University of Science & Technology
  • Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India
PhD
Other Institute 2007
M.com
Kurukshetra University 1994
Professor Jul 2012 – Present
Guru Jambheshwar University of Science & Technology | Haryana School of Business
Director Aug 2023 – Jun 2023
Guru Jambheshwar University of Science & Technology
Dean Jun 2023 – Jul 2012
Guru Jambheshwar University of Science & Technology
Associate Professor Jul 2009 – Jul 2012
Guru Jambheshwar University of Science & Technology | Haryana School of Business
Assistant Professor Jul 1995 – Jul 2009
Guru Jambheshwar University of Science & Technology | Haryana School of Business

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Co-Authors (1)

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Guru Jambheshwar University of Science & Technology

Scholarly Work

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Consumer Perception Regarding Healthcare Facility: A Comparative Study of Government ang Private Hospitals in Haryana

University Guru Jambheshwar University of Science and Technology, Hisar
Year 2017

Adoption of Internet Banking: A Study of Haryana and National Capital Region (NCR)

University Guru Jambheshwar University of Science and Technology, Hisar
Year 2020

ROLE OF TEENAGERS IN FAMILY PURCHASE DECISION MAKING: ACOMPARATIVE STUDY OF RURAL AND URBAN HARYANA

University Guru Jambheshwar University of Science and Technology, Hisar
Year 2016

Potential and Marketability of Kaffa as Tourist Destination in Ethopia

University Guru Jambheshwar University of Science and Technology, Hisar
Year 2021

Role of Women in Purchase Decision Making of Consumer Durables

University Guru Jambheshwar University of Science and Technology, Hisar
Year 2018

Brand Aspirations of Rural Consumers: A study of Perception and Attitude towards Selected Branded Products

University Guru Jambheshwar University of Science and Technology, Hisar
Year 2016

Marketing of Insurance Products in Rural Areas of Haryana

University Guru Jambheshwar University of Science and Technology, Hisar
Year 2013

Impact of Goods and Services Tax on Indian Economy

University Haryana School of Business, GJUST, Hisar
Year 2024

Small Scale Industry in the Oromia Regional State of Ethiopia: Challenges and Prospects

University Haryana School of Business, GJUST, Hisar
Year 2024
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Scholarly Publications

A study of consumer’s perception and buying pattern in emerging era of organized retailing – A case study of select shopping malls

Open Access
article

Influence of Marketers’ Efforts on Rural Consumers and Their Mindset: A case Study of Haryana

Open Access
article

Influence of Marketers’ Efforts on Rural Consumers and Their Mindset: A case Study of Haryana

Open Access
conference proceedings
Authors: Sanjeev Kumar

Understanding the Rural Consumer and Impact of Marketers Efforts on their Mind Set: A Case Study of Select Consumer Durables in Haryana

Open Access
conference proceedings
Authors: Sanjeev Kumar

Changing Economic Order shaping new trends and Paradigms in HR

Open Access
conference proceedings
Authors: Sanjeev Kumar

Cosmetics Consumption Habits among University Students

Open Access
conference proceedings
Authors: Sanjeev Kumar

Green Marketing: An Opportunity or Threat

Open Access
article
Authors: Sanjeev Kumar

Sustainable Economic Development Strategies-A Case Study of Industrial Units in Haryana.

Open Access
conference proceedings
Authors: Sanjeev Kumar