Ministry of Education
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Dr Sitanath Mazumdar

vidwan id: 43255
Male

Professor, Department of Business Management
Calcutta University

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Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

Citations 262
h-index 6

CrossRef

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Citations 158
h-index 4
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Bio

Systems and Marketing

Personal Details

  • Male
  • Professor , Calcutta University
  • University of Calcutta
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Professor Aug 1995 – Present
Calcutta University | Department of Business Management

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Co-Authors (6)

Banhi

Dr Banhi Guha

St Xavier`s University, Kolkata

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Scholarly Work

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Scholarly Publications

A Study on How 
Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C 
Marketplace

Open Access
Article
Global Business Review. Year: 2024.
Authors: Roy B.;Mazumdar S.;Guha B.
DOI 10.1177/09721509241263174

Socio-economic profile of shopkeepers in embedded markets: Social and cultural perspectives from a hundred years of bengali literary works

Open Access
Article
Cultural and Social History. Year: 2018. Volume: 15 , Issue: 3 , Pages: 379-413 .
Authors: Sarkar D.N.;Kundu K.;Mazumdar S.
DOI 10.1080/14780038.2018.1488202
1 3

Market-mediated authenticity in culturally themed culinary space

Open Access
Article
Year: 2018. Volume: 21 , Issue: 3 , Pages: 353-374 .
Authors: Sinha N.;Roy Chaudhuri H.;Fowler J.G.;Mazumdar S.
DOI 10.1108/QMR-07-2016-0059
5 10

Culture and authenticity denominations in Bengali-themed restaurants

Open Access
Book Chapter
Year: 2016. Pages: 265-287 .
Authors: Sinha N.;Chaudhuri H.R.;Atwal G.;Mazumdar S.;Williams A.
DOI 10.4018/978-1-5225-0708-6.ch017
1 2

Comparison of visualization of optimal clustering using self-organizing map and growing hierarchical self-organizing map in cellular manufacturing system

Open Access
Article
Year: 2014. Volume: 22 , Pages: 528-543 .
Authors: Chattopadhyay M.;Dan P.;Mazumdar S.
DOI 10.1016/j.asoc.2014.04.027
26

From local taste to luxury experience: Insights into culinary distinction

Open Access
Book Chapter
Year: 2014. Pages: 96-104 .
Authors: Sinha N.;Chaudhuri H.R.;Mazumdar S.
DOI 10.1057/9781137330536
17 2

Neuro-genetic impact on cell formation methods of Cellular Manufacturing System design: A quantitative review and analysis

Open Access
Article
Year: 2013. Volume: 64 , Issue: 1 , Pages: 256-272 .
Authors: Chattopadhyay M.;Sengupta S.;Ghosh T.;Dan P.;Mazumdar S.
DOI 10.1016/j.cie.2012.09.016
26

Growing hierarchical self-organizing map computation approach for clustering in cellular manufacturing

Open Access
Article
Journal of the Chinese Institute of Industrial Engineers. Year: 2012. Volume: 29 , Issue: 3 , Pages: 181-192 .
Authors: Chattopadhyay M.;Das N.;Dan P.K.;Mazumdar S.
DOI 10.1080/10170669.2012.665396
2