Ministry of Education
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Dr Jessy Nair

vidwan id: 429523
Female

Associate Professor, Marketing
St Josephs Institute of Management (Id: S-18645)

Orchid Icon 0000-0001-6557-6228 Google Scholar Icon 56596283000 Researcher Icon D-6539-2016 Google Scholar Icon l6C1npIAAAAJ

Expertise

  • Management

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 67
h-index 2

CrossRef

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Citations 7
h-index 2
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Bio

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Personal Details

  • Female
  • Associate Professor , St Josephs Institute of Management (Id: S-18645)
Ph. D
Other Institute 2015
Associate Professor Jul 2023 – Present
St Josephs Institute of Management (Id: S-18645) | Marketing

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Scholarly Work

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Scholarly Publications

Unbanked to banked: reintermediation role of banks in e-government services for financial inclusion in an Indian context

Open Access
Article
Journal of Asia Business Studies. Year: 2022. Volume: 16 , Issue: 2 , Pages: 354-370 .
Authors: Nair J.;Jain M.K.
DOI 10.1108/JABS-10-2020-0420
1

Leveraging Enterprise Resource Planning Systems to Digitize Business Functions

Open Access
book-chapter
Year: 2021.
Authors:
DOI 10.4018/978-1-7998-7297-9.ch010

Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media

Open Access
Conference Paper
Year: 2020. Volume: 35 , Pages: 191-208 .
Authors: Chellasamy A.;Nair J.
DOI 10.1007/978-3-030-34269-2_15
1

Technological Change Perspective for ERP Implementation in Small and Medium Enterprises

Open Access
book-chapter
Year: 2020.
Authors:
DOI 10.4018/978-1-7998-1760-4.ch077

Empowering Farmers in India Through E-Government Services

Open Access
Book Chapter
Year: 2019. Volume: 30 , Pages: 205-219 .
Authors: Nair J.;Balaji Singh B.N.
DOI 10.1007/978-3-030-10737-6_14
1 1

Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context

Open Access
journal-article
Journal of Asia Business Studies. Year: 2019.
Authors:

Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context

Open Access
Article
Journal of Asia Business Studies. Year: 2019. Volume: 13 , Issue: 4 , Pages: 694-718 .
Authors: Nair J.;Chellasamy A.;Singh B.N.B.
DOI 10.1108/JABS-09-2018-0254
52

Technological Change Perspective for ERP Implementation in Small and Medium Enterprises

Open Access
book-chapter
Year: 2018.
Authors:
DOI 10.4018/IJSITA.2017040103