Ministry of Education
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Dr Prakash K

vidwan id: 426417
Male

Assistant Professor - Selection Grade, Department of Management Studies - RMP
S R M Institute of Science & Technology, Chennai

Orchid Icon 0000-0003-4273-1496 Google Scholar Icon 58940149700 Researcher Icon HZH-4498-2023 Google Scholar Icon tQGHDvAAAAAJ

Expertise

  • Business

Publications

Total Articles 28
Books 0
Proceedings 0

Publications

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Scopus

Citations 57
h-index 2

CrossRef

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Citations 0
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Professional Recognition

2022

RSRI DroNacharya Award 2022

REST Society for Research International
2022

Global Excellence Award for Accomplishments in Management Education and Research

UNIFACVEST University, Brazil

Community & Membership

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All India Management Association

2023
Professional Individual Member

Bio

Maketing Communication, Consumer Behaviour

Personal Details

  • Male
  • Assistant Professor - Selection Grade , S R M Institute of Science & Technology, Chennai
  • 2/869, Mogappair West
PhD
Other Institute 2022
M.Phil.
Alagappa University 2002
PG Diploma
Pondicherry University 2001
MBA
Bharathidasan University 1998
B.Sc.
Bharathidasan University 1995
Assistant Professor - Selection Grade Jul 2009 – Present
S R M Institute of Science & Technology, Chennai | Department of Management Studies - RMP

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Scholarly Work

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IoT Enabled Audio Player Integrated Printer

Zakir Ali et al
Engineering and Technology Patent No. : 393506-001 Filed : 23-08-2023
Published : N/A Granted

Impact of rapid growth of digital marketing and its impact consumer purchasing behaviour

Prakash K
Social Sciences Application No. : 202141041459 Filed : 16-09-2021
Published : 01-10-2021 Published

Scholarly Publications

Strategies for Integrating Deep Learning into Business Processes

Open Access
Conference Paper
Year: 2024. Pages: 1754-1758 .
Authors: Venith Vijay M.;Gangadharan S.;Sundari V.M.;Krishnan S.A.;Prakash K.;Srinivasan V.
DOI 10.1109/IC2PCT60090.2024.10486407

Optimizing Team Composition: Genetic Algorithms vs. Linear Programming in Resource Allocation

Open Access
conference-paper
Year: 2023.
Authors:

Optimizing Team Composition: Genetic Algorithms vs. Linear Programming in Resource Allocation

Open Access
Conference Paper
Year: 2023.
Authors: Rajapriya M.;Rohini V.;Krishnan S.A.;Prakash K.;Gayathri G.;Sugerthana Helena Seles D.
DOI 10.1109/ICDSAAI59313.2023.10452457

Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai

Open Access
journal-article
Journal of Statistics and Management Systems. Year: 2023.
Authors:

The consequences of entrepreneurship and innovation on growing to promote the policy in business organizations - A Conceptual Study

Open Access
book-chapter
Year: 2023.
Authors:

HR PRACTICES IN PRIVATE SECTOR

Open Access
edited-book
Year: 2023.
Authors:

GLOBAL ENTREPRENEURSHIP AND BUSINESS MANAGEMENT

Open Access
book
Year: 2023.
Authors:

A STUDY ON COST CONTROL STRATEGIES AND MITIGATION OF COST OVERRUN IN CONSTRUCTION INDUSTRY

Open Access
journal-article
Year: 2023.
Authors: