Ministry of Education
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Ms Anitha V

vidwan id: 425866
Female

Assistant Professor, Department of Management Studies
Sri Sairam Engineering College, Chennai

Orchid Icon 0000-0002-0871-2008 Google Scholar Icon 57204954947 Researcher Icon JDH-5012-2023 Google Scholar Icon XQQB80wAAAAJ

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 1
h-index 1

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Citations 0
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Professional Recognition

2021

Best Paper

SRM Institute of Science and Technology
2021

Best Poster

SRM Institute of Science and Technology

Community & Membership

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Bio

Completed MBA in Tagore Engineering College, Rathna Mangalam and I have done my Ph.D. as a full-time scholar and submitted my thesis. Waiting for acceptance.

Personal Details

  • Female
  • Assistant Professor , Sri Sairam Engineering College, Chennai
  • Sai Leo Nagar, West Tambaram, Chennai - 600 044.
Ph.D. (thesis submitted)
Other Institute 2023
MBA
Tagore Engineering College 2010
BBA
Other Institute 2008
Assistant Professor Aug 2023 – Present
Sri Sairam Engineering College, Chennai | Department of Management Studies

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Scholarly Work

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Scholarly Publications

Role of Incipient Influencers in Affecting Behavioural Intentions of Instagram Users

Open Access
article
Year: 2025. Volume: Vol. 2, Issue 3 (2025) .
Authors: Anitha V

Factors Ascendant Z Generation’s Purchase Decision TOWARDS Apparels

Open Access
article
Year: 2024. Volume: 30(4), , Pages: 9593 - 9596 .
Authors: Anitha V

Factors Ascendant Consumer's Impression Towards Purchase Decision on Social Media

Open Access
article
Year: 2024. Volume: 8.2 S2 .
Authors: Anitha V

Digital Media Credibility Indicators: The Heuristic Approach to Understand the Technology Cues Using MAIN Model

Open Access
article
Year: 2024. Volume: Vol 14, Issue 2 (2024) .
Authors: Anitha V

Factors ascendant consumers’ Intention for online purchase with special emphasis on Private Label Brands using UTAUT2

Open Access
article
Year: 2022. Volume: 2022, Vol. 6, No. 5, 4724–4736 .
Authors: Anitha V

Customer Intention Towards E-Grocery Shopping Apps Using TAM And UGT

Open Access
article
Year: 2022.
Authors: Anitha V

Factors determining the effects of Perceived Utilitarian and Hedonic motives on online purchase intention with special emphasis on Private label brands

Open Access
article
Year: 2021. Volume: Volume XIII, Issue 5, 2021 , Pages: 7-19 .
Authors: Anitha V

Situational factors ascendant impulse purchase behavior of private label brands with special reference to modern trade retail outlets in Chennai

Open Access
Article
Year: 2020. Volume: 11 , Issue: 4 , Pages: 178-187 .
Authors: Anitha V.;Krishnan A.R.
DOI 10.34218/IJM.11.4.2020.019
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