Dr Raj Kumar Singh
vidwan id: 418958
Associate Professor, Department of Management
Graphic Era Hill University, Dehradun
Expertise
- Management
Publications
Publications
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Scopus
h-index
7
CrossRef
Citations
98
h-index
5
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Bio
Marketing Management Digital Marketing Entrepreneurship Managerial Economics
Personal Details
- Male
- Associate Professor , Graphic Era Hill University, Dehradun
- Department of Management, Graphic Era Hill University
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Co-Authors (2)
Vivekanand Institute of Professional Studies Technical Campus
Jaypee University of Engeenering & Technology, Guna
Scholarly Work
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Scholarly Publications
An Assessment of the Behavioral Intention of Generation Z Toward the Adoption of Digital Learning Applications
Open AccessThe effect of message design on banner ads involvement and effectiveness: a study on the Indian tourism industry
Open AccessINFLUENCE OF DIGITAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION
Open AccessIntegrating social media and digital media as new elements of integrated marketing communication for creating
Open Access
10.31620/JCCC.06.20/05
20
49